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Crafting Research
Crafting Research: Design, Methods, and Statistical Analysis is a comprehensive guide that navigates researchers through the entire research process. Emphasizing practicality, it covers essential aspects such as research planning, data exploration, hypothesis testing, effect size measures, and confidence intervals. The book bridges theory and application, using real-world data sets to illustrate concepts. Whether you’re a novice or an experienced researcher, this book equips you with the tools needed to craft robust research studies.
Marketing 2.0: The Age of Artificial Intelligence for Marketing
In the dynamic landscape of marketing, Artificial Intelligence (AI) emerges as a game-changer. This book explores the intersection of neuroscience, technology, and consumer behaviour. It emphasizes the mobile revolution, where hyper-personalization becomes paramount. SMS, often overlooked, emerges as a strategic tool for engaging consumers. AI’s role in marketing transformation is dissected, highlighting its ability to optimize data utilization and enhance customer experiences. By diversifying channels and prioritizing owned platforms, brands can navigate this AI-powered age while respecting privacy.
Remarkable Retail How to Win & Keep Customers in the Age of Digital Disruption
In today’s dynamic retail landscape, managing customer expectations through data analytics to influence in-store experiences is crucial for fostering customer loyalty. This comprehensive book covers new-age topics such as green retailing, multi-channel retailing, religion-based retailing, and data analytics in retail. Additionally, it explores the retailing needs of different generational cohorts. Whether you’re a retail professional or a student, this book provides valuable insights into the evolving world of retail marketing management.
Database Management and Social Media Analytical Process: Optimizing Business Operation through Hybrid Tools
The digital world has a wealth of data, such as internet of things (IoT) data, business data, health data, mobile data, urban data, security data, and many more, in the current age of the Fourth Industrial Revolution (Industry 4.0 or 4IR). Extracting knowledge or useful insights from these data can be used for smart decision-making in various applications domains. In the area of data science, advanced analytics methods including machine learning modeling can provide actionable insights or deeper knowledge about data, which makes the computing process automatic and smart. This book focuses as a reference point on data science and advanced analytics to the researchers and decision-makers as well as application developers, particularly from the data-driven solution point of view for real-world problems using social media analytics.
The Culture Code Cracking The HR Code For Success
The Culture Code: Cracking The HR Code For Success
ARTIFICIAL INTELLIGENCE: A HUMAN CENTRIC SIMULATION OF SOFTWARE CODED HEURISTICS
Artificial intelligence: A Human Centric Simulation of Software coded heuristics is a comprehensive discourse on the fundamental principles and concepts that lead to building Artificially intelligent programs. It details the wide range of possible application areas where artificial intelligence can be used. The concepts of heuristic search and development of meta-heuristic algorithms has led a far way towards the development of computational intelligence algorithms and nature inspired algorithms that have been used in a variety of problem solving methods. Topics covered include: how intelligence can be defined, whether machines can think 0f sensory input in machine systems, the nature of consciousness, the controversial culturing of human neurons etc. Exploring issues at the heart of the subject, this book is suitable for anyone interested in AI, and provides an illuminating and accessible introduction to this fascinating subject.
Mastering Art of SEO : A dynamic application based approach of tools and strategies
Search engine optimization techniques, often shortened to “SEO,” lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. The main objective of this book was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic.
Mastering Project Finance A Comprehensive Guide for Professionals
The book titled “Mastering Project Finance: A Comprehensive Guide for Professionals” delves into the specialized field of project finance modeling. Unlike traditional corporate finance, which considers the creditworthiness of an entire company, project finance focuses on the standalone financials of specific ventures. The book covers essential components such as revenue projections, operating expenses, financing structures, taxation, and cash flow analysis. It serves as a valuable resource for professionals seeking to assess the financial viability and risk profiles of complex infrastructure and investment projects.
GENZ DIGITAL MARKETING : BRIDGING THE GAP OF WEB 2.0 THROUGH BUSINESS MANGAGEMENT
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
Social Media Analytics: An Integrated Approach to Data Mining and Practices
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies.
