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MANAJEMEN PEMASARAN PARIWISATA DAN INDIKATOR PENGUKURAN
Buku Manajemen Pemasaran Pariwisata dan Indikator Pengukuran ini memberikan wawasan dan ilmu pengetahuan dalam pengelolaan dan manajemen pemasaran pada sektor pariwisata. Pemaparan yang terdapat dalam buku ini berguna untuk merumuskan kebijakan yang tepat dan berpihak kepada pelaku industri pariwisata terkait dengan strategi untuk pemulihan di era kebiasaan baru. Strategi yang dapat dilakukan adalah dengan menggiatkan wisata “berisiko rendah” pada era kebiasaan baru. Diperlukan kedisiplinan sebagai upaya untuk menyiapkan dan menerapkan protokol kesehatan pariwisata seperti yang ada di Bali, Toba, Bintan, Belitung, Labuan Bajo, Banyuwangi, dan lainnya. Pemberian insentif sektor wisata (pemberian keringanan PPh 21 dan PPh 25, restrukturisasi pinjaman, subsidi listrik, BLT untuk karyawan sektor pariwisata).
Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
The Green Consumer
It's a deadly mistake to think that consumption is the answer to consumption, but for those who aren't ready to switch from surplus to sustenance this is an appealing guide to the environmentally safer but no less attractive consumer products. (RC) Annotation copyrighted by Book News, Inc., Portland, OR
Plant Development and Biotechnology
Biotechnology revolutionized traditional plant breeding programs. This rapid change produced new discussions on techniques and opportunities for commerce, as well as a fear of the unknown. Plant Development and Biotechnology addresses the major issues of the field, with chapters on broad topics written by specialists. The book applies an informal style that addresses the major aspects of development and biotechnology with minimal references, without sacrificing information or accuracy. Divided into five primary parts, this volume explores how the field emerged from its early theoretical base to the technical discipline of today. It also covers progress being made with genetically engineered ...
Proceedings of The 6th MAC 2016
Proceedings of The 6th MAC 2016 - The 6th Multidisciplinary Academic Conference in Prague 2016.
Corporate Governance
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Joyful Learning
Discover motivating, personalized learning strategies that all of your students will love! Build an active, responsive, and inclusive classroom where every student benefits. Through step-by-step directions, reproducible handouts, classroom-tested examples, and specific guidelines, teachers and teacher teams will discover 60 activities to help you: Quickly and easily modify and adapt design instruction for diverse learners, including students with cultural, language, learning, physical, or sensory differences Transform lectures and whole-class discussions through dynamic, student-centered learning experiences Immerse students in discussion, debate, creative thinking, questioning, teamwork, and collaborative learning Flexibly co-plan and co-teach with a variety of school professionals
Pension Design and Structure
Employees are being given more and more decisions to make with regards to their pension and healthcare plans. Yet increasing research in the social sciences shows that the decisions 'real' people make are not those of the thoughtful and well-informed economic agent often portrayed in economic research, but are often based on flawed information and made without a full understanding of their financial implications. The contributors to Pension Design and Structure explore theassumptions behind commonly-held theories of retirement decision-making, and the consequences of the growing volume of research in behavioural finance and economics for the field of pension research. Contributors are drawn from a variety of disciplines, and include leading pensions experts.
Marketing Research
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
