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Brand Loyalty
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Consumers and Services
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book feat...
The Science of Personality
The Science of Personality, 2/e is an undergraduate text that presents the field of personality as it exists today, rather than the grand theories of personality that have dominated personality texts since the 1960s. Major theories current in the field are discussed in relation to relevantresearch. Focusing on current research, each chapter begins with an overview followed by a list of questions devised to stimulate interest and to aid in relating research to broader issues. Boxed inserts feature a researcher whose work is covered in the chapter along with a personal statementregarding the development, contemporary significance and future direction of his or her work.
