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Organisational Behaviour (OB): Made Simple
Why do people behave the way they do? What causes different people to react differently to the same situation? Why are some Organisations more successful than others, even though they appear to be managed in the same manner? All of these questions – and more – are the substance of what organisational behaviour is all about.Organisational behaviour (OB) is the systematic study of the actions and attitudes that people exhibit within organisations. It is individual behaviour and group dynamics in organisations. The study of organisational behaviour is primarily concerned with the psychosocial, interpersonal and behavioural dynamics in orgnanisations. However, organisational variables that a...
Business Skills
Business skills are abilities that help professionals in the business field succeed in their roles. These skills can be soft skills that help business professionals or the technical knowledge they need to make decisions and manage their daily operations. If you are interested in a career related to the business or finance industry or in starting your own business, it is important that you understand what these skills are and how they might apply to your career path. Business skills are skills that help professionals understand consumers and organizational behaviour. It is in this context, a textbook on introduction to the subject of Business skills is presented to the students of Management ...
BUSINESS RESEARCH
Business research is a process of acquiring detailed information of all the areas of business and using such information in maximizing the sales and profit of the business. Such a study helps companies determine which product/service is most profitable or in demand. In simple words, it can be stated as acquisition of information or knowledge for professional or commercial purpose to determine opportunities and goals for a business. The purpose of this textbook is to present an introduction to the Business Research subject of MBA. The book contains the syllabus from basics of the subjects going into the intricacies of the subjects. All the concepts have been explained with relevant examples a...
Entrepreneurship Development
Entrepreneurship is a discipline with a knowledge base theory. It is an outcome of complex socio-economic, psychological, technological, legal and other factors. It is a dynamic and risky process. It involves a fusion of capital, technology and human talent. Entrepreneurship is equally applicable to big and small businesses, to economic and non-economic activities. Entrepreneurship lies more in the ability to minimize the use of resources and put them to maximum advantage. Without any awareness of quality and desire for excellence, consumer acceptance cannot be achieved and sustained. Above all, entrepreneurship today is the product of teamwork and the ability to create, build and work as a ...
Digital Marketing
Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this textbook, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines, Websites, Social media, Email, Mobile apps, Text messag...
Basics of Civil Engineering
Engineering has been an aspect of life since the beginnings of human existence. The earliest practice of civil engineering may have commenced between 4000 and 2000 BC in ancient Egypt, the Indus Valley civilization, and Mesopotamia (ancient Iraq) when humans started to abandon a nomadic existence, creating a need for the construction of shelter. During this time, transportation became increasingly important leading to the development of the wheel and sailing. Civil engineering is the application of physical and scientific principles for solving the problems of society, and its history is intricately linked to advances in the understanding of physics and mathematics throughout history. Becaus...
Foundation of Managerial Effectiveness
Managers are responsible for keeping their employees on track and productive. Manager effectiveness depends on communication, leadership and other skills. If you're a manager, it's important to improve your management effectiveness to help you manage your employees as well as possible. In this textbook, we shall discuss the definition of manager effectiveness, why manager effectiveness is important and tips you can use to improve manager effectiveness.It is in this context, a textbook on introduction to the subject of Foundation of Managerial Effectiveness is presented to the students of Management & Commerce program. The book contains the syllabus from basics of the subjects going into the ...
MANAGERIAL SKILLS FOR EFFECTIVENESS
Management skills can be defined as certain attributes or abilities that an executive should possess in order to fulfill specific tasks in an organization. They include the capacity to perform executive duties in an organization while avoiding crisis situations and promptly solving problems when they occur. Management skills can be developed through learning and practical experience as a manager. The skills help the manager to relate with their fellow co-workers and know how to deal well with their subordinates, which allows for the easy flow of activities in the organization. The purpose of this Work / Practical record book is to maintain record of practical/ activities/ assignment for inte...
