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PENGANTAR ILMU KOMUNIKASI
Dalam dunia yang semakin terhubung secara global ini, kemampuan berkomunikasi yang efektif menjadi kunci utama dalam segala aspek kehidupan. Buku “Pengantar Ilmu Komunikasi” adalah panduan yang komprehensif untuk memahami dasar-dasar ilmu komunikasi yang akan membantu Anda menjadi seorang komunikator yang terampil. Isi pokok dari buku ini adalah: ~ Konsep Dasar Komunikasi ~ Sejarah & Perkembangan Ilmu Komunikasi ~ Teori Komunikasi dan Pendekatannya ~ Komunikasi Verbal & Non Verbal ~ Komunikasi Massa & Media ~ Komunikasi Antar Budaya ~ Komunikasi Organisasi & Bisnis ~ Komunikasi Politik ~ Komunikasi Interpersonal ~ Etika Komunikasi & Tanggung Jawab Sosial
Etika dan Komunikasi Organisasi
Dalam kehidupan sehari-hari tentunya kita perlu Dmemperhatikan etika. Etika biasanya digunakan untuk memperoleh perhatian lebih atau mendapatkan sesuatu yang kita inginkan, namun tujuan dari etika sendiri lebih menonjolkan karakter seseorang. Dengan seseorang memiliki etika yang baik tentunya akan mendapatkan respon yang positif dari orang lain. Begitu halya dalam berkomunikasi, etika diperlukan agar komunikasi lebih efektif. Maksud di sini ialah etika digunakan untuk menjalin hubungan yang lebih baik, di mana komunikator dan komunikan dapat menghargai satu sama lain. Apabila keduanya saling menghargai tentu stimuli yang disampaikan akan diterima sesuai keinginan komunikator, maka komunikasi akan lebih efektif.
Corporate Reputation
Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputat...
International Marketing Research
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment. It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting...
Neuroeconomics
The growth of neuroeconomics as an academic discipline has been inextricably tied to the development of research methods to study brain function and its relationship to behavior. The aim of this chapter is to give an overview of these methods at a cursory level, while at the same time referring the reader to excellent textbooks and primary research articles for more in-depth information. The chapter focuses primarily on the conceptual issues involved in choosing a research technique and evaluating results using different techniques. As such, it is primarily intended for those who are new to neuroeconomics and cognitive neuroscience and who seek guidance on how to evaluate the strengths and limitations of published work. Accordingly, each technique is introduced in conjunction with specific examples drawn from recent neuroeconomic studies.
Crisis Communications
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique ...
Transformational Teaching in the Information Age
When the world is changing as rapidly as it is today, education has to mean more than just covering static content. Transformational Teaching in the Information Age explores how teachers can truly engage and inspire students to be independent, imaginative, and responsible learners who are prepared to handle the challenges of tomorrow.
Intercultural Theology
A groundbreaking and trendsetting collection of essays introducing a new interdisciplinary area of theological studies. Usable as a key text for modules in intercultural theology, mission studies, Black Theology and Pentecostal Studies at upper undergraduate and M level.
MULTIMOORA under Interval-Valued Neutrosophic Sets as the Basis for the Quantitative Heuristic Evaluation Methodology HEBIN
During the last decade, researchers put a lot of effort into the development of the multicriteria decision methods (MCDM) capable of dealing with the uncertainty and vagueness of the initial information. MCDM approaches that work under the environment of the interval-valued neutrosophic sets (IVNS) demonstrate credibility for the analysis of different opinions as well as for the inconsistency of the criteria evaluation data. The novel multicriteria decision-making approach MULTIMOORA-IVNS (multi-objective optimisation by ratio analysis under interval-valued neutrosophic sets) is presented in this paper. A novel heuristic evaluation methodology HEBIN (heuristic evaluation based on interval numbers) that exploits MULTIMOORA-IVNS for the processing of the evaluation results is also presented in this research. HEBIN is able to increase the accuracy of the checklists-based heuristic evaluation and to diminish the impact of the inconsistencies caused by the evaluators. A comparison of six e-commerce websites is introduced to reveal the practicalities of the proposed multicriteria decision-making application.
Disappearing Acts
Joyce Fletcher's research shows that emotional intelligence and relational behavior are often viewed as inappropriate because they collide with powerful, gender-linked images. This study of female design engineers has profound implications for attempts to change organizational culture. Joyce Fletcher's research shows that emotional intelligence and relational behavior are often viewed as inappropriate because they collide with powerful, gender-linked images. Fletcher describes how organizations say they need such behavior and yet ignore it, thus undermining the possibility of radical change. She shows why the "female advantage" does not seem to be benefit women employees or organizations. She offers ways that individuals and organizations can make visible the invisible work.
