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Perempuan Lintas Ilmu: Bunga Rampai Bahan Ajar Berperspektif Gender
Puji Syukur kami panjatkan kepada Tuhan Yang Maha Kuasa yang telah memberikan rahmat dan karunianya sehingga berhasil tersusun “Perempuan Lintas Ilmu: Bunga Rampai Bahan Ajar Berperspektif Gender” oleh Tim Pusat Studi Wanita Unika Soegijapranata Semarang. Buku Bahan Ajar ini merupakan buku Seri ke dua karena sebelumnya telah ada sejenis. Harapannya setiap tahun akan terbit buku seri berikutnya sehingga akan semakin lengkap dan beragam bahan ajar berperspektif Gender di Unika Soegijapranata.
Between the Folds
Textiles have long been integral to the social life and cosmology of the people of East Sumba, Indonesia. In recent decades, the villagers have entered a larger world economy as their textiles have joined the commodity flow of an international ethnic arts market, stimulated by Indonesia's tourist trade. As the people of Sumba respond to an immensely expanded commerce in their cloth, tensions and ironies emerge between history and innovation in both cloth and lives.
Feminist Epistemologies
This is the first collection by influential feminist theorists to focus on the heart of traditional epistemology, dealing with such issues as the nature of knowledge and objectivity from a gender perspective.
Authentic TM
While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.
Managing Brand Equity
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly dama...
The Lace Makers of Narsapur
A graphic illustration of how women bear the impact of development processes in countries where poor peasant and tribal societies are being 'integrated' into an international division of labor under the dictates of capital accumulation.
Rural Tourism In Malaysia (Penerbit USM)
Rural tourism provides opportunities for travellers to experience rural attractions and getting familiar with the culture and heritage. It is known to stimulate rural economy through job creation, farm support, nature conservation, rural supplies and services, landscape and nature conservation, rural arts and crafts, and enrichment of local heritage. The development will profit the local community through tourism products ranging from ecotourism to cultural tourism. With rich and melting pot of multicultural and biodiversity, Malaysia has great potential in rural tourism. Both Peninsular Malaysia and East Malaysia have the best ecotourism destinations in the region. Malaysia is blessed to ha...
Asian Smallholders in Comparative Perspective
The book is the first study detailing the character, evolution, functioning and future of the smallholder and smallholdings across nine countries of East and Southeast Asia.
Entrepreneurial Marketing
Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment. Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy. New to this Edition: - Revised and updated throughout to take into account new developments in the field - Includes up-to-date and innovative coverage of the public sector, digital marketing and social media
Keywords for Media Studies
The Essential vocabulary of Media Studies Keywords for Media Studies introduces and aims to advance the field of critical media studies by tracing, defining, and problematizing its established and emergent terminology. The book historicizes thinking about media and society, whether that means noting a long history of "new media," or tracing how understandings of media "power" vary across time periods and knowledge formations. Bringing together an impressive group of established scholars from television studies, film studies, sound studies, games studies, and more, each of the 65 essays in the volume focuses on a critical concept, from "fan" to "industry," and "celebrity" to "surveillance." Keywords for Media Studies is an essential tool that introduces key terms, research traditions, debates, and their histories, and offers a sense of the new frontiers and questions emerging in the field of media studies.
