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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Emergence of Social Media: Shaping the Digital Discourse of the Next Generation
In the fast-paced and interconnected world, communication has undergone a transformative evolution particularly due to advent of social media. Social media platforms have become the heart of global interaction and is reshaping the way we connect, share, and engage with one another. At its core, social media is a dynamic and expansive virtual landscape that transcends geographical boundaries, enabling individuals, communities, and businesses to communicate instantaneously. In the realm of communication, social media serves as a multifaceted tool that not only facilitates the exchange of ideas, information, and emotions but also cultivates a sense of virtual community. The platforms act as dig...
Shadow Economies of Cinema
How do people access movies today? What are the most popular and powerful channels for media distribution on a global scale? How are film industries changing in the face of media convergence and digitisation? To answer questions such as these, argues Ramon Lobato, we must shift our gaze away from the legal film business and toward cinema's shadow economies. All around the world, films are bought from roadside stalls, local markets, and grocery stores; they are illegally downloaded and streamed; they are watched in makeshift video clubs, on street corners, and in restaurants, shops and bars. International film culture in its actually-existing forms is a messy affair, and it relies to a great ...
Federal System
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YouTube
YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by th...
Ogadinma
Ogadinma Or, Everything Will be All Right is a tale of departure, loss and adaptation; of mothers whose experience at the hands of controlling men leave them with burdens they find too much to bear. After an unwanted pregnancy leaves her exiled from her family in Kano, thwarting her plans to go to university, seventeen-year-old Ogadinma is sent to her aunt's in Lagos. When a whirlwind romance with an older man descends into indignity, she is forced to channel her strength and resourcefulness to escape a fate that appears all but inevitable. A feminist classic in the making, Ukamaka Olisakwe's sophomore novel introduces a heroine for whom it is impossible not to root and announces the author ...
Oil Is Not a Curse
This book makes two central claims: first, that mineral-rich states are cursed not by their wealth but, rather, by the ownership structure they choose to manage their mineral wealth and second, that weak institutions are not inevitable in mineral-rich states. Each represents a significant departure from the conventional resource curse literature, which has treated ownership structure as a constant across time and space and has presumed that mineral-rich countries are incapable of either building or sustaining strong institutions - particularly fiscal regimes. The experience of the five petroleum-rich Soviet successor states (Azerbaijan, Kazakhstan, the Russian Federation, Turkmenistan, and Uzbekistan) provides a clear challenge to both of these assumptions. Their respective developmental trajectories since independence demonstrate not only that ownership structure can vary even across countries that share the same institutional legacy but also that this variation helps to explain the divergence in their subsequent fiscal regimes.
Outlines and Pictures of Medicinal Plants from Nigeria
"Outlines and Pictures of Medicinal Plants from Nigeria is a compendium of Nigerian plants known and used by local people for medicinal purposes."--Provided by publisher.
Ungoverned Spaces
This book provides a comprehensive critique of the prevailing view of ungoverned spaces and the threat they pose to human, national and international security.
