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PERILAKU KONSUMEN
Perilaku konsumen merupakan aktivitas yang dilakukan oleh konsumen dalam bagaimana memperoleh barang dan jasa, menggunakannya dan tidak memakainya lagi sebagai hasil dari pengaruh faktor-faktor pribadi dan lingkungan, serta kegiatan pemasaran. Perilaku konsumen berpusat pada proses keputusan pembelian. Proses keputusan pembelian yang kompleks terdiri atas lima langkah, yaitu (1) munculnya kebutuhan, (2) mencari informasi, (3) mengevaluasi berbagai alternatif merek produk， (4) memutuskan pembelian, dan (5) evaluasi pascapembelian. Munculnya kebutuhan bisa didorong oleh kebutuhan dan keinginan yang bersifat biogenis (kebutuhan fisik dasar) dan psikogenis (kebutuhan psikologis). Proses pencar...
ICONESS 2023
This book constitutes the thoroughly refereed proceedings of the 2nd International Conference on Social Sciences, ICONESS 2023, held in Purwokerto, Indonesia, in 22-23 July 2023. The 88 full papers presented were carefully reviewed and selected from 198 submissions. The papers reflect the conference sessions as follows: Education (Curriculum and Instruction, Education and Development, Educational Psychology, Social Science Education, and Elementary Education); Religion (Islamic Education, Islamic Civilization, and Shariah Economic), and Literation (Teaching English as a Second Language/TESL, Language and Communication, Literacy).
ENGLISH FOR PHYSIOTHERAPY
English for PHYSIOTHERAPY is written to fulfill students' needs to learn English for Specific Purposes. This book is designed to provide an opportunity for the students to develop their English skills more communicatively and meaningfully. It consists of twenty eight units. Each unit presents reading, writing, and speaking section. Reading section consists of pre-reading, reading comprehension, and vocabulary exercises related to the topic of the text. In writing section, some structure and sentence patterns are completed with guided writing exercises. Meanwhile, in speaking section students are provided with models and examples followed by practical activities which are presented in various ways. The materials have been arranged and graded in accordance with their language levels. Above all, to improve the quality of this textbook, criticisms and suggestions for better editions are highly appreciated.
Hukum Perikanan Indonesia Edisi Kedua (Revisi)
Perikanan berhubungan dengan pemanfaatan sumber daya menempatkan “motivasi ekonomi” yang bisa berdampak pengelolaan berlebih tanpa menghiraukan kelestarian sumber. Kalau sampai kondisi tangkap lebih (over fishing) sulit dan perlu waktu memperbaiki. Mengingat kompleksnya usaha perikanan; jalan terbaik adalah dengan pengaturan secara utuh lengkap, terarah agar berpengaruh positip terhadap kesinambungan usaha. UU No.9/1985 tentang Perikanan mempunyai peran strategis dalam pembangunan perikanan secara politik, sosial ekonomi, pengelolaan sumber daya ikan, pengendalian dan pengawasan, prasarana perikanan maupun penyesuaian dengan hukum laut nasional/ internasional; Ternyata keberadaannya belu...
Imaging of Parasitic Diseases
With parasitic diseases increasing worldwide it’s vitally important that radiologists in particular stay up to date with developments. In this brilliantly useful volume, the authors cover the imaging findings for parasitic diseases that can affect the human body using modern imaging equipments. Every chapter consists of a short description of causative agent, epidemiology, clinical manifestations, laboratory tests, and imaging findings with illustrative examples of parasitic diseases.
