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Ad Campaign and its Management
This book titled "Ad Campaigns and Its Management' is a masterpiece for budding managers and students of advertising and marketing. It highlights the various means through which the organization can enhance the effectiveness of ad campaigns for obtaining sales leads. It also discusses various challenges and how to address them in the field of promotions. This book will be an asset for those who want to make their carriers in the advertising and marketing fields.
Contemporary Issues in Management
This book is for upper-level students, managers and academics who are interested in exploring the Šmessy reality� of the contemporary workplace and in considering how things might be done differently. In particular, it offers a critical perspective on
Consumer Behaviour
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical...
The World Economy
This publication brings together two reference works by Angus Maddison: The World Economy: A Millennial Perspective, first published in 2001 and The World Economy: Historical Statistics, published in 2003. This new edition contains Statlinks, a service providing access to the underlying data in Excel® format. These two volumes bring together estimates of world GDP for the past 2000 years and provide perspective on the rise and fall of economies historically.--Publisher description.
Aeronautical Chart User's Guide
This Chart User's Guide is an introduction to the Federal Aviation Administration's (FAA) aeronautical charts and publications. It is useful to new pilots as a learning aid, and to experienced pilots as a quick reference guide.
Computer Forensics
Every computer crime leaves tracks–you just have to know where to find them. This book shows you how to collect and analyze the digital evidence left behind in a digital crime scene. Computers have always been susceptible to unwanted intrusions, but as the sophistication of computer technology increases so does the need to anticipate, and safeguard against, a corresponding rise in computer-related criminal activity. Computer forensics, the newest branch of computer security, focuses on the aftermath of a computer security incident. The goal of computer forensics is to conduct a structured investigation to determine exactly what happened, who was responsible, and to perform the investigatio...
Retail Management
Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.
European Retail Research
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.
Customer Relationship Management: A Databased Approach
Customer Relationship Management: A Data based Approach offers the promise of maximized profits for today s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.· CRM, Database Marketing, and Customer Value· CRM Industry Landscape· Strategic CRM· Implementing the CRM Strategy· Introduction to Customer-Based Marketing Metrics· Customer Value Metrics-Concepts and Practices· Using Databases· Designing Loyalty Programs· Effectiveness of Loyalty Programs· Data Mining· Campaign Management· Applications of Database Marketing in B-to-C and B-to-B Scenarios· Application of the Customer Value Framework to Marketing Decisions· Impact of CRM on Marketing Channels
