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Human Resource Management and Internal Marketing
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices whic...
A Textbook of Retail for Class IX (A.Y. 2023-24)Onward
A Textbook of Retail [Subject Code: 401] for class 9 is designed and developed to facilitate the job role of Store Operation Assistant. It provides learners with the necessary skills and knowledge through practice, experience, and applications in day-to-day business. It has been developed as per the latest syllabus and examination pattern prescribed by the CBSE. The retail industry is one of the fastest growing industries in the skill sector. The entry of many small and large stores has increased the demand for skilled and trained retail professionals for various job roles such as store operation assistant, trainee associate, sales associate, etc. The objectives of this job role are to deliv...
A Textbook of Retail for Class X (A.Y. 2023-24)Onward
A Textbook of Retail [Subject Code: 401] for class 10 is designed and developed to facilitate the job role of Store Operation Assistant. It provides learners with the necessary skills and knowledge through practice, experience, and applications in day-to-day business. It has been developed as per the latest syllabus and examination pattern prescribed by the CBSE. The retail industry is one of the fastest growing industries in the skill sector. The entry of many small and large stores has increased the demand for skilled and trained retail professionals for various job roles such as store operation assistant, trainee associate, sales associate, etc. The objectives of this job role are to deli...
Remote Work, Internal Marketing and Human Resource Management
Remote working is a developing idea that many organizations are embracing, especially in light of COVID-19 and the rise in demand for remote and hybrid roles. As there is no standard model to use for implementation, a number of problems and difficulties develop as popularity increases and hybrid working environments become normalized. This book presents the views, opinions, and reality of remote work and creating an appropriate internal marketing culture in a remote environment. The key topics explored are the significance of remote work, remote work practice, reshaping the work environment, designing remote work, models of remote work, challenges of remote work facing business organizations, remote work management, innovations and technology, the role of motivation and satisfaction in organizational development, employee empowerment in a remote setting, transparency and commitment for sustainable development, and the future of remote work. This research volume will be of value to researchers, academicians, practitioners, and students in the fields of human resource management, organizational studies, and innovation management.
Digital Entertainment
This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).
A Mathematical Approach to Human Resources
This book focuses on the requirements of the field of modern human resources (HR) to develop a new mathematical model that is not only organisational output-focused but also employee-focused. The book presents recommendations for understanding human resource practice and investigates and debates various measurement and evaluation approaches to human resource practice. Currently, HR professionals only use one or two aspects of HR practice that are linked to good employee performance and emphasise output-generating HR practices. This book facilitates the adoption of alternative approaches to human resources through its exploration of various measurement and assessment concepts.
Cyber Crime, Regulation and Security: Contemporary Issues and Challenges
In the era of a fast-changing technically driven society, to make life easy and simple people use various devices. The Internet is one of the easiest and most economical modes of connecting people and businesses across the world. Usually, it is believed that a computer has been used as a medium or instrument for the commission of cybercrimes like trespass, larceny, or conspiracy on the other hand much credence is given to the unique nature of emerging technologies and unique set of challenges, unknown to the existing cyber jurisprudence, such as nature and scope of cybercrimes, intention, and difficulties in locating the offender, jurisdiction and its enforcement. Cyber Crimes are risky for ...
Essentials of Human Embryology, 1st Edition-E-book
This book can be used as a learning aid for undergraduates (MBBS and BDS),postgraduates and for those who are preparing for competitive exams in almost all specialities (MD, DNB, MS, FRCS, MRCP, DM, Mch) - Topics are updated according to the Medical Council of India, - Competency Based Undergraduate Curriculum for the Indian Medical Graduate - Presented in the form of bullets for better grasping - Clinical Nuggets include interesting facts about the topic - Kliniche Perlen towards the end of each chapter deals with the applied aspects - Points to ponder section for a quick recap - Brain teasers with solved MCQs for self-assessment - Quick review of genetics according to new curriculum - Schematic diagrams and clinical photographs for better visualization of concepts - A note on recent advances to create a curiosity for the topics - YouTube channel by the author—LIFE IN THE WOMB with detailed explanation about the topics
Internal Marketing
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
