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Recent Economic Approaches and Financial Corporate Policy
  • Language: en
  • Pages: 504
Uluslararası Pazarlama
  • Language: tr
  • Pages: 24
The Digital Economy
  • Language: en
  • Pages: 342

The Digital Economy

Looks at how the Internet is affecting businesses, education, and government, touching on the twelve themes of the new economy and privacy issues

Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective
  • Language: en
  • Pages: 107

Strategic Excellence in Post-Digital Ecosystems: A B2C Perspective

The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.

The Role of Factoring for Financing Small and Medium Enterprises
  • Language: en
  • Pages: 39

The Role of Factoring for Financing Small and Medium Enterprises

"Around the world, factoring is a growing source of external financing for corporations and small and medium-size enterprises (SMEs). What is unique about factoring is that the credit provided by a lender is explicitly linked to the value of a supplier ' s accounts receivable and not the supplier ' s overall creditworthiness. Therefore, factoring allows high-risk suppliers to transfer their credit risk to their high-quality buyers. Factoring may be particularly useful in countries with weak judicial enforcement and imperfect records of upholding seniority claims because receivables are sold, rather than collateralized, and factored receivables are not part of the estate of a bankrupt SME. Empirical tests find that factoring is larger in countries with greater economic development and growth and developed credit information bureaus. In addition, the author finds that creditor rights are not related to factoring ... " -- Cover verso.

Digital Marketing
  • Language: de
  • Pages: 427

Digital Marketing

"Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.

Economics of Physiocracy
  • Language: en
  • Pages: 438

Economics of Physiocracy

  • Type: Book
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  • Published: 2013-11-05
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  • Publisher: Routledge

The birth of Physiocracy was the birth of the science of economics in the broad general form in which it is known to us today. It is surprising therefore that the Physiocrats should have received so little attention from economists in the English-speaking world. This book fills that gap. The volume begins with a deliberately non-specialist introduction. Translations of Physiocratic writings then follow and the final section of the book consists of specialized essays, dealing with certain aspects of the Physiocratic doctrine, its history and its influence.

Marketing in Developing Countries
  • Language: en
  • Pages: 374

Marketing in Developing Countries

  • Type: Book
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  • Published: 1988
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  • Publisher: Palgrave

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Financing Small and Medium-size Enterprises with Factoring
  • Language: en
  • Pages: 56

Financing Small and Medium-size Enterprises with Factoring

  • Type: Book
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  • Published: 2004
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  • Publisher: Unknown

None

Information Doesn't Want to Be Free
  • Language: en
  • Pages: 158

Information Doesn't Want to Be Free

  • Type: Book
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  • Published: 2014-11-01
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  • Publisher: McSweeney's

“Filled with wisdom and thought experiments and things that will mess with your mind.” — Neil Gaiman, author of The Graveyard Book and American Gods In sharply argued, fast-moving chapters, Cory Doctorow’s Information Doesn’t Want to Be Free takes on the state of copyright and creative success in the digital age. Can small artists still thrive in the Internet era? Can giant record labels avoid alienating their audiences? This is a book about the pitfalls and the opportunities that creative industries (and individuals) are confronting today — about how the old models have failed or found new footing, and about what might soon replace them. An essential read for anyone with a stake in the future of the arts, Information Doesn’t Want to Be Free offers a vivid guide to the ways creativity and the Internet interact today, and to what might be coming next. This book is DRM-free.