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AN INNOVATIVE APPROACH TO EVALUATION OF THE QUALITY OF WEBSITES IN THE TOURISM INDUSTRY: A NOVEL MCDM APPROACH BASED ON BIPOLAR NEUTROSOPHIC NUMBERS AND THE HAMMING DISTANCE
  • Language: en
  • Pages: 14

AN INNOVATIVE APPROACH TO EVALUATION OF THE QUALITY OF WEBSITES IN THE TOURISM INDUSTRY: A NOVEL MCDM APPROACH BASED ON BIPOLAR NEUTROSOPHIC NUMBERS AND THE HAMMING DISTANCE

Nowadays, the performance and business operations of organizations are closely linked to the quality of their websites compared to the competition. With growing market competition, the quality of websites becomes a significant component and is increasingly being explored and identified as the main factor of comparative advantage over the competition and the maintenance of good customer relationships. A multiple criteria decision-making approach based on the use of bipolar neutrosophic numbers and the Hamming distance is proposed in this paper. The main aim of this article is to emphasize the fact that MCDM models with a smaller number of criteria can be formed without a loss of precision by applying bipolar neutrosophic numbers. In addition to this, the three variants for ranging bipolar neutrosophic numbers based on the Hamming distance and a distance from the ideal point are proposed. The applicability of the proposed approach is considered in the case of website evaluation.

A New Grey Approach for Using SWARA and PIPRECIA Methods in a Group Decision-Making Environment
  • Language: en
  • Pages: 16

A New Grey Approach for Using SWARA and PIPRECIA Methods in a Group Decision-Making Environment

The environment in which the decision-making process takes place is often characterized by uncertainty and vagueness and, because of that, sometimes it is very hard to express the criteria weights with crisp numbers. Therefore, the application of the Grey System Theory, i.e., grey numbers, in this case, is very convenient when it comes to determination of the criteria weights with partially known information. Besides, the criteria weights have a significant role in the multiple criteria decision-making process. Many ordinary multiple criteria decision-making methods are adapted for using grey numbers, and this is the case in this article as well. A new grey extension of the certain multiple criteria decision-making methods for the determination of the criteria weights is proposed. Therefore, the article aims to propose a new extension of the Step-wiseWeight Assessment Ratio Analysis (SWARA) and PIvot Pairwise Relative Criteria Importance Assessment (PIPRECIA) methods adapted for group decision-making.

Multiple-criteria Decision-making Based on the Use of Single-valued Neutrosophic Sets and Similarity Measures
  • Language: en
  • Pages: 19

Multiple-criteria Decision-making Based on the Use of Single-valued Neutrosophic Sets and Similarity Measures

As the generalization of the fuzzy and similar sets based on Fuzzy sets, neutrosophic sets provide significant possibilities in the case of solving complex decision problems, often related to uncertainty and unreliability. Neutrosophic sets use three values named the truth degree, the indeterminacy degree and the falsity degree, which allow for a more accurate evaluation of alternatives in relation to complex evaluation criteria. As a result of their application in solving numerous different decision-making problems, several approaches to their ranking have been proposed. Therefore, this paper provides a comprehensive overview of the approaches to the ranking of single-valued neutrosophic numbers and a comparison of the results obtained by using them. Finally, numerical illustrations are given.

Developing of a Novel Integrated MCDM MULTIMOOSRAL Approach for Supplier Selection
  • Language: en
  • Pages: 17

Developing of a Novel Integrated MCDM MULTIMOOSRAL Approach for Supplier Selection

The main aim of the article is to propose a new multiple criteria decision-making approach for selecting alternatives, the newly-developed MULTIMOOSRAL approach, which integrates advantages of the three well-known and prominent multiple-criteria decision-making methods: MOOSRA, MOORA, and MULTIMOORA. More specifically, the MULTIMOOSRAL method has been further upgraded with an approach that can be clearly seen in the well-known WASPAS and CoCoSo methods, which rely on the integration of weighted sum and weighted product approaches.

AN APPROACH TO DETERMINING CUSTOMER SATISFACTION IN TRADITIONAL SERBIAN RESTAURANTS
  • Language: en
  • Pages: 12

AN APPROACH TO DETERMINING CUSTOMER SATISFACTION IN TRADITIONAL SERBIAN RESTAURANTS

The aim of this paper is to make a proposal for an easy–to–use approach to the evaluation of customer satisfaction in restaurants. In order to provide a reliable way to collect respondents’ real attitudes, an approach based on the use of smaller number of evaluation criteria and interactive questionnaire created in a spreadsheet file is proposed in this paper, whereby an easy-to-understand and simple-to-use procedure is proposed for determining weights of criteria. In addition to the said, the proposed approach applies the simplified SERVQUAL-based approach, for which reason a simplified version of the Weighted Sum Method based on the decision maker’s Preferred Levels of Performances is used for the final ranking of the alternatives. The usability of the proposed approach is considered in the case study intended for the evaluation of traditional restaurants in the city of Zajecar.

An Innovative Grey Approach for Group Multi-Criteria Decision Analysis Based on the Median of Ratings by Using Python
  • Language: en
  • Pages: 12

An Innovative Grey Approach for Group Multi-Criteria Decision Analysis Based on the Median of Ratings by Using Python

Some decision-making problems, i.e., multi-criteria decision analysis (MCDA) problems, require taking into account the attitudes of a large number of decision-makers and/or respondents. Therefore, an approach to the transformation of crisp ratings, collected from respondents, in grey interval numbers form based on the median of collected scores, i.e., ratings, is considered in this article. In this way, the simplicity of collecting respondents’ attitudes using crisp values, i.e., by applying some form of Likert scale, is combined with the advantages that can be achieved by using grey interval numbers. In this way, a grey extension of MCDA methods is obtained. The application of the proposed approach was considered in the example of evaluating the websites of tourism organizations by using several MCDA methods. Additionally, an analysis of the application of the proposed approach in the case of a large number of respondents, done in Python, is presented. The advantages of the proposed method, as well as its possible limitations, are summarized.

THE USE OF THE PIVOT PAIRWISE RELATIVE CRITERIA IMPORTANCE ASSESSMENT METHOD FOR DETERMINING THE WEIGHTS OF CRITERIA
  • Language: en
  • Pages: 18

THE USE OF THE PIVOT PAIRWISE RELATIVE CRITERIA IMPORTANCE ASSESSMENT METHOD FOR DETERMINING THE WEIGHTS OF CRITERIA

The weights of evaluation criteria could have a significant impact on the results obtained by applying multiple criteria decision-making methods. Therefore, the two extensions of the SWARA method that can be used in cases when it is not easy, or even is impossible to reach a consensus on the expected importance of the evaluation criteria are proposed in this paper.

A Novel Extension of the TOPSIS Method Adapted for the Use of Single-Valued Neutrosophic Sets and Hamming Distance for E-Commerce Development Strategies Selection
  • Language: en
  • Pages: 15

A Novel Extension of the TOPSIS Method Adapted for the Use of Single-Valued Neutrosophic Sets and Hamming Distance for E-Commerce Development Strategies Selection

Neutrosophic sets have been recognized as an effective approach in solving complex decision-making (DM) problems, mainly when such problems are related to uncertainties, as published in numerous articles thus far. The use of the three membership functions that can be used to express accuracy, inaccuracy, and indeterminacy during the evaluation of alternatives in multiple-criteria DM can be said to be a significant advantage of these sets. By utilizing these membership functions, neutrosophic sets provide an efficient and flexible approach to the evaluation of alternatives, even if DM problems are related to uncertainty and predictions.

AN APPROACH FOR ASSESSING THE RELIABILITY OF DATA CONTAINED IN A SINGLE VALUED NEUTROSOPHIC NUMBER
  • Language: en
  • Pages: 10

AN APPROACH FOR ASSESSING THE RELIABILITY OF DATA CONTAINED IN A SINGLE VALUED NEUTROSOPHIC NUMBER

Neutrosophic sets, as the generalization of many types of sets, including classical and fuzzy sets, are becoming more and more important for solving a number of complex decision making problems. On the other hand, the reliability of the information used to solve a problem also has an impact on the selection of the most appropriate solution. Therefore, in this paper, an approach for assessing the reliability of information contained in single valued neutrosophic numbers has been proposed. The usability of the proposed approach is considered in the case of determining customer satisfaction of users of traditional Serbian restaurants in the city of Zajecar.

Multiple Criteria Evaluation Model Based on the Single Valued Neutrosophic Set
  • Language: en
  • Pages: 4

Multiple Criteria Evaluation Model Based on the Single Valued Neutrosophic Set

Gathering the attitudes of the examined respondents would be very significant in some evaluation models. Therefore, a multiple criteria approach based on the use of the neutrosophic set is considered in this paper.