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Head and Neck Radiology
This brand-new casebook helps readers develop their radiologic interpretation skills and become stronger, more confident consultants to their clinical colleagues. Featuring over 1,000 images, the book presents 100 cases that cover common disorders and comprise a core curriculum of head and neck radiology. The crossover areas between neuroradiology and ENT imaging--including skull base and cranial nerve assessment--are covered thoroughly.Each case begins with several images and questions that stimulate thought about the clinical situation and the diagnostic process. The answer pages summarize the imaging findings and the clinical problem...present relevant anatomic material...explain the diagnostic reasoning process...state the diagnosis...and highlight important clinical points.
Customer Relationship Management
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Nonprofits for Hire
In recent years, government's primary response to the emergent problems of homelessness, hunger, child abuse, health care, and AIDS has been generated through nonprofit agencies funded by taxpayer money. As part of the widespread movement for privatization, these agencies represent revolutionary changes in the welfare state. Steven Smith and Michael Lipsky demonstrate that this massive shift in funds has benefits and drawbacks. Given the breadth of government funding of nonprofit agencies, this first study of the social, political, and organizational effects of this service strategy is an essential contribution to the current raging debates on the future of the welfare state. Reviews of this...
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Anti-Aging Pharmacology
Anti-Aging Pharmacology provides an overview of current research aimed at the pharmacological modulation of aging, including a discussion of the growing number of novel drug classes with promising anti-aging potential. The aging process is the main risk factor for all chronic diseases affecting the elderly. With lifespans extending across the globe, these chronic diseases are placing a larger burden on individuals and health care systems. Therefore, slowing down the aging rate could be more effective in delaying aging-associated chronic disorders than combating them one by one, which is the conventional approach in a current disease-based pharmacological paradigm. This book contains the work...
Anti-aging Drugs
Aging is a natural phenomenon that is peculiar to all living things. However, accumulating findings indicate that senescence could be postponed or prevented by certain approaches. Substantial evidence has emerged supporting the possibility of radical human health and lifespan extension, in particular through pharmacological modulation of aging. A number of natural dietary ingredients and synthetic drugs have been assumed to have geroprotective potential. In the development of anti-aging therapeutics, several cell, insect, and animal models may provide useful starting points prior to human studies. This book provides an overview of current research aimed to search for life-extending medicatio...
Patient Safety Culture
How safe are hospitals? Why do some hospitals have higher rates of accident and errors involving patients? How can we accurately measure and assess staff attitudes towards safety? How can hospitals and other healthcare environments improve their safety culture and minimize harm to patients? These and other questions have been the focus of research within the area of Patient Safety Culture (PSC) in the last decade. More and more hospitals and healthcare managers are trying to understand the nature of the culture within their organisations and implement strategies for improving patient safety. The main purpose of this book is to provide researchers, healthcare managers and human factors practi...
Managing the Menopause
A comprehensive yet accessible reference guide to the practical management of menopausal symptoms.
Relief from Hot Flashes
"Based upon a decade of research conducted by Dr. Gary Elkins, Director of the Mind-Body Medicine Research Laboratory at Baylor University, USA, Relief from Hot Flashes is the first book to offer a step-by-step guide to reduce hot flashes, improve sleep, and ease stress through hypnotic relaxation therapy. Hypnotic relaxation is a mind-body therapy involving individualized mental imagery and suggestion in a deeply relaxed state. This 5 week program has been shown to reduce hot flashes by 80% on average"--Publisher's description.
