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Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri
Buku "Public Relations dan Kehumasan: Penerapan di Lembaga Publik, Kesehatan, dan Industri" memberikan wawasan mendalam tentang peran penting public relations (PR) dan kehumasan dalam berbagai konteks organisasi. Pembukaannya mencakup konsep dasar PR dan kehumasan, termasuk manajemen krisis, penanganan media, dan strategi komunikasi yang efektif. Melalui bahasa yang jelas, pembaca diperkenalkan pada penerapan praktis konsep-konsep tersebut di lembaga publik, kesehatan, dan industri. Di sektor kesehatan, buku ini menyoroti bagaimana PR dan kehumasan berperan dalam menyampaikan informasi kesehatan kepada masyarakat, termasuk program-program pencegahan dan penanganan penyakit. Lembaga seperti Kementerian Kesehatan (Kemenkes) dan Dinas Kesehatan (Dinkes) menjadi titik fokus untuk menunjukkan dampak positif dari praktik PR yang efektif. Sementara itu, dalam konteks industri, buku ini membahas pentingnya branding, manajemen reputasi, dan respons terhadap kebutuhan konsumen. Dengan bahasa yang jelas dan contoh-contoh yang relevan, buku ini menjadi sumber yang berharga bagi praktisi PR, akademisi, dan siapa pun yang tertarik memahami dinamika komunikasi organisasi.
Successes and Challenges of NK Immunotherapy
Successes and Challenges of NK Immunotherapy: Increasing Anti-tumor Efficacy describes the unique therapeutic applications of NK cells to fight cancers and eliminate the bulk and subset of cancer stem cells responsible for metastasis, relapse and recurrences. The book provides information on the development, engineering, mechanisms of action, response to various preclinical models, and applications in various clinical trials. Sections cover the development of highly engineered cytotoxic NK cells, their mechanisms of action, preclinical and clinical applications, the development and application of CAR-NK cells, and new NK-drug conjugates, also emphasizing that activated NK cells can target an...
Essential Evidence-Based Medicine
This is an ideal introductory text on Evidence Based Medicine (EBM) for medical students and all health-care professionals.
The Glory of Sri Sri Ganesh
The Glory of Sri Sri Ganesh shows the lives of the underdogs the Lachhimsa, the Rukmanis, the Mohors and the Haroas as a contrast to the lives of their all-powerful overlords the Medinis and Ganeshes. Lachhima, whose leashed bitterness and anger of a lifetime against Medini and Ganesh is liberated at the end of the novel when Ganesh begs her to save his life, decides to save him, but on her own terms. The title of the work itself becomes a tool for subversion in this sprawling novel which takes the reader through a multilayered narrative into the socio-economic malaise of post-independence rural India. Mahasweta Devi s corrosive humour and cryptic style are at their best as she takes on issu...
Pediatric Sleep Medicine
This book provides comprehensive coverage of all aspects related to pediatric sleep and its associated disorders. It addresses the ontogeny and maturational aspects of physiological sleep and circadian rhythms, as well as the effects of sleep on the various organ systems as a function of development. Organized into nine sections, the book begins with a basic introduction to sleep, and proceeds into an extensive coverage of normative sleep and functional homeostasis. Part three then concisely examines the humoral and developmental aspects of sleep, namely the emerging role of metabolic tissue and the intestinal microbiota in regulation. Parts four, five, and six discuss diagnoses methods, tec...
Covid-19 Pandemic and Economic Development
This book offers a comprehensive analysis of the pre-Covid-19 and post-Covid-19 situation and public policy measures needed to revive the economy in the light of the recent initiatives by the state government, including a committee to suggest post-Covid-19 revival strategy. This collection of essays by specialized author/s in her/his/their area of research examines the impact of Covid-19 in the larger context of economic and developmental context of Punjab, ranging from basic developmental transformation analysis to the specific policy issues in each sector and policy domain, including the larger developmental crisis in the context of the regional economy and society of Punjab. The sectors analysed include: agriculture including dairy sector and agricultural markets, industry, services, education, health, besides fiscal, banking, diaspora, gender, governance, and sustainability challenges the state economy faces. It dwells on sector specific issues as well as ways forward for betterment of livelihoods of those engaged, especially farmers and industrial and service sector informal workers.
Tikanga Māori
'Relationships between and among people need to be managed and guarded by some rules'. Professor Hirini Moko Mead's comprehensive survey of tikanga Maori (Maori custom) is the most substantial of its kind every published. Ranging over topics from the everyday to the esoteric, it provides a breadth of perspectives and authoritative commentary on the principles and practice of tikanga Maori past and present.
Nutrigenomics and the Future of Nutrition
On December 5, 2017, the National Academies of Sciences, Engineering, and Medicine hosted a public workshop titled Nutrigenomics and the Future of Nutrition in Washington, DC, to review current knowledge in the field of nutrigenomics as it relates to nutrition. Workshop participants explored the influence of genetic and epigenetic expression on nutritional status and the potential impact of personalized nutrition on health maintenance and chronic disease prevention. This publication summarizes the presentations and discussions from the workshop.
