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Social and Sustainability Marketing
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the...
Handbook of Research on Digital Violence and Discrimination Studies
Digital violence continues to increase, especially during times of crisis. Racism, bullying, ageism, sexism, child pornography, cybercrime, and digital tracking raise critical social and digital security issues that have lasting effects. Digital violence can cause children to be dragged into crime, create social isolation for the elderly, generate inter-communal conflicts, and increase cyber warfare. A closer study of digital violence and its effects is necessary to develop lasting solutions. The Handbook of Research on Digital Violence and Discrimination Studies introduces the current best practices, laboratory methods, policies, and protocols surrounding international digital violence and discrimination. Covering a range of topics such as abuse and harassment, this major reference work is ideal for researchers, academicians, policymakers, practitioners, professionals, instructors, and students.
Current Debates in Film & Media Studies
This book, prepared within the scope of current debates in social sciences, explores significant researches made in both film and media studies in parallel with the acceleration in interdisciplinary studies. In the field of film studies, some of the themes represented in the film are evaluated by using qualitative critical analysis, but the directors' view of cinema is filtered through a critical filter. In the media section, internet self-efficacy based on the aims of using social media, digital literacy levels and innovative personality profiles of young people in the rapidly developing new communication technologies are examined.
Food Colour and Appearance
Much of man's behaviour is controlled by appearance, but the appearance of his food is of paramount importance to his health and well-being. In day-to-day survival and marketing situations, we can or not most foods are fit to eat from their optical tell whether properties. Although vision and colour perception are the means by which we appreciate our surroundings, visual acceptance depends on more than just colour. It depends on total appearance. In the recent past the food technologist has been under pressure to increase his/her understanding of first, the behaviour of raw materials under processing, and second, the behaviour and motivation of his/her customers in a growing, more discrimina...
Power Electronics
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Current Debates in Finance & Econometrics
As the outcome of the seventh international congress, the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on finance and econometrics. Even though most of the papers deal with the empirical analysis on finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of finance and econometrics such as outlined banking sector studies, capital market analysis and case studies, the impact of the use of social media for financial purposes on financial literacy, discussion of the performance evaluation of Type A mutual funds in Turkey. The U-shape hypothesis validity in Turkey, validity of the hypothesis of unemployment hysteria in selected OECD countries. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
Sustainability Marketing
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy...
Researches in Economics, Econometrics & Finance
As the outcome of the tenth international congress (Current Debates in Social Sciences), the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on economics, finance and econometrics. Even though most of the papers deal with the empirical analysis on economics and finance, there are also studies on econometrics analysis. In this context, the articles in the book draw attention to the different aspects of economics, finance and econometrics such as game theory, Fin- Tech, financial deepening, financial literacy, debt level of credit card of younger generation and case studies, the relationship between Turkey technology index and other World technology index, carbon emission rate and economic growth, the effects of capital inflows on economic growth, work engagement, loneliness at work and stress, measure and compare the performance of Type-A mutual funds in Turkey. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
Business & Management Practices
Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
