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Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. So what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor -- who have 40 years of combined experience with technical specifications and industry trends -- examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Fa...
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Trends of the last few years, including global health crises, political division, and the ongoing threat to social-environmental survival, have been continually obscured by disinformation and misinformation and therefore created a need for stronger global technological media policy. It is no longer acceptable or moral to support a global communication network based only on market factors and propaganda. The Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government views preternatural healing of the media-sphere from a variety of perspectives on the dynamic of heart-coherent entertainment. Specifically, it addresses the subject of a healthy media from a variety of fractal perspectives. Covering topics such as collective unconscious, mediated reality, and government media trust, this major reference work is an essential resource for librarians, media specialists, media analysts, sociologists, government employees, communications specialists, psychologists, researchers, educators, academicians, and students.
This book constitutes the thoroughly refereed papers presented at five international workshops held in conjunction with the 6th International Conference on Service-Oriented Computing, ICSOC 2008, in Sydney, Australia, in December 2008. The volume contains 41 reviewed and improved papers presented at the 4th International Workshop on Engineering Service-Oriented Applications (WESOA 2008), the Second International Workshop on Web APIs and Services Mashups (Mashups 2008), the First International Workshop on Quality-of-Service Concerns in Service Oriented Architectures (QoSCSOA 2008), the First Workshop on Enabling Service Business Ecosystems (ESBE 2008), and the Third International Workshop on Trends in Enterprise Architecture Research (TEAR 2008). The papers offer a wide range of hot topics in service-oriented computing: management and analysis of SOA processes; development of mashups; QoS and trust models in service-oriented multi-agent systems; service ecosystems, service standardization, and evolutionary changes of Web services; governance aspects of SOA, enterprise models and architectures.
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text. This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising,...
Letting Go? investigates path-breaking public history practices at a time when the traditional expertise of museums seems challenged at every turn—by the Web and digital media, by community-based programming, by new trends in oral history and by contemporary art. In this anthology of 19 thought pieces, case studies, conversations and commissioned art, almost 30 leading practitioners such as Michael Frisch, Jack Tchen, Liz Ševcenko, Kathleen McLean, Nina Simon, Otabenga Jones and Associates, and Fred Wilson explore the implications of letting audiences create, not just receive, historical content. Drawing on examples from history, art, and science museums, Letting Go? offers concrete examples and models that will spark innovative work at institutions of all sizes and budgets. This engaging new collection will serve as an introductory text for those newly grappling with a changing field and, for those already pursuing the goal of “letting go,” a tool for taking stock and pushing ahead.
Did you know you can take your Flash skills beyond the browser, allowing you to make apps for Android, iOS and the BlackBerry Tablet OS? Build dynamic apps today starting with the easy-to-use Android smartphones and tablets. Then, take your app to other platforms without writing native code. Pro Android Flash is the definitive guide to building Flash and other rich Internet applications (RIAs) on the Android platform. It covers the most popular RIA frameworks for Android developers—Flash and Flex—and shows how to build rich, immersive user experiences on both Android smartphones and tablets. You'll learn how to incorporate multimedia, animation, and special effects into your apps for maximum visual appeal. You'll also cover advanced topics, including input methods, hardware inputs, deployment, and performance optimization.
Welcome to the proceedings of the 2005 IFIP International Conference on - bedded and Ubiquitous Computing (EUC 2005), which was held in Nagasaki, Japan, December 6–9, 2005. Embedded and ubiquitous computing is emerging rapidly as an exciting new paradigm to provide computing and communication services all the time, - erywhere. Its systems are now pervading every aspect of life to the point that they are hidden inside various appliances or can be worn unobtrusively as part of clothing and jewelry. This emergence is a natural outcome of research and technological advances in embedded systems, pervasive computing and c- munications, wireless networks, mobile computing, distributed computing a...
In this book, we detail different theories, methods and implementations combining Web 2.0 paradigms and Semantic Web technologies in Enterprise environments. After introducing those terms, we present the current shortcomings of tools such as blogs and wikis as well as tagging practices in an Enterprise 2.0 context. We define the SemSLATES methodology and the global vision of a middleware architecture based on Semantic Web technologies and Linked Data principles (languages, models, tools and protocols) to solve these issues. Then, we detail the various ontologies that we build to achieve this goal. We present on the one hand the models dedicated to socio-structural meta-data, especially SIOC ...
The emerging Second-Generation Web is based entirely on XML and related technologies. It is intended to result in the creation of the Semantic Web, on which computers will be able to deal with the meaning ("semantics") of Web data and hence to process them in a more effective and autono mous way. This new version of the Web introduces a multitude of novel concepts, terms, and acronyms. Purpose, Scope and Methods This dictionary is an effort to specify the terminological basis of emerging XML and Semantic Web technologies. The ultimate goal of this dictionary is even broader than just to define the meaning of newwords - itaims to develop aproper understandingofthese leading-edge technologies....