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Illustrating Concepts and Phenomena in Psychology
This compendium of examples of psychological concepts and phenomena is designed to make it easier for both novice and experienced teachers of psychology at all levels to bring new and/or particularly illuminating examples to their lectures and other presentations. Psychology instructors know that vivid examples bring concepts to life for students, making psychology both more accessible and interesting. Having a good supply of such examples can be particularly important when, as often happens, students fail to immediately grasp particular points, especially those that are complex or difficult. Generating compelling examples can be challenging, particularly when teaching a course, such as Intr...
Applied Olfactory Cognition
Foreword by Richard J. Stevenson, Macquarie University (Australia). It was long thought that the human nose might be able to discriminate somewhere in the order of 10,000 different odourants. The recent finding that the human nose can discriminate something like a trillion different smells serves as yet another reminder that we have again underestimated the capacity of our sense of smell (Bushdid, Magnasco, Vosshall & Keller, 2014). This volume serves as a further corrective for anyone who should hold the view that olfaction is unimportant in human affairs. The papers presented in this ebook, carefully collated and overseen by Aldo Zucco, Benoist Schaal, Mats Olsson and Ilona Croy, showcase ...
Cognitive Pragmatics
Speakers tend to compose their utterances in such a way that the message they want to get across is hardly ever fully encoded by the meanings of the words and the grammar they use. Instead speakers rely on hearers adding conceptual and emotive content while interpreting the contextually appropriate meanings and intentions behind utterances. This insight, which is of course particularly relevant in all kinds of indirect, figurative or humorous talk, lies at the heart of the linguistic discipline of pragmatics. If pragmatics is the study of meaning-in-context, then cognitive pragmatics can be broadly defined as encompassing the study of the cognitive principles and processes involved in the co...
O método emprint
Um livro de Programação Neurolingüística destinado a abrir caminhos para se obter novas habilidades, talentos e aptidões. Um método para transformar possibilidades em realizações através da aquisição de novos padrões mentais de auto-ajuda.
International Perspectives on Early Childhood Research
Presenting an innovative take on researching early childhood, this book provides an international comparison of the cultural and familial influences that shape the growth of young children. The book presents a unique methodology, and includes chapters on musicality, security, humour and eating.
modernas tecnicas de persuasao
O processo de vendas é muito mais do que um processo racional, já que o emocional é básico para uma boa venda. O treino especial, ou a verdadeira 'mágica de vendas' descrito neste livro, possibilitará ao vendedor uma maior interação com o cliente e, como resultado, um grande sucesso de vendas.
