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Never Boring
Veteran hockey writer Ed Willes takes an irreverent look back at the sometimes thrilling, often infuriating and always fascinating history of the Vancouver Canucks. Cheering for the National Hockey League’s Vancouver Canucks over the last half century has required patience, commitment and a forgiving nature. It’s not that the Canucks have been uniformly awful or drearily predictable. Far from it (as this past season would attest). But every time they seemed close to delivering the ultimate prize to their fan base—the indomitable faithful—they slipped on a banana peel and tumbled straight into the abyss. Most of their failings were self-inflicted. The franchise’s ownership history i...
British Diplomats and Diplomacy, 1688-1800
This volume is a comprehensive discussion of British diplomats and diplomacy in the formative period in which Britain emerged as the leading world power.
Sports Marketing
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing intern...
