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Communicating Sustainability for the Green Economy
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Consumer Social Values
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neurosci...
Water, Land, and Forest Susceptibility and Sustainability, Volume 2
Water, Land, and Forest Susceptibility and Sustainability, Volume 2: Insight Towards Management, Conservation and Ecosystem Services brings an interdisciplinary perspective to solving complex problems in sustainability, utilizing the latest research and technologies, and includes case studies that emphasize the applications of remote sensing, GIS, and image processing for addressing the current state and future needs to achieve sustainability. As forests, land, and water are among the most precious resources on earth, emphasizing the need to conserve them for future generations and, of course, a safe and sustainable planet. The assessment of the susceptibility of all these three precious res...
Globalization of the Free Economy
There are deep flaws in this view of globalization. The chief one is that established fact and known economic patterns don’t support skepticism about the benefits of trade and cross border investment. While open economies always are subject to new competition and structural changes that affect firms and jobs, the flip side of the coin is that the same economic processes create a lot of new jobs and business opportunities, and ultimately improve the living standards. Moreover, the new jobs that are created tend to be better rewarded and come with better working conditions. New output is often greener and thrives on new technology, leading to positive change also outside the economy. This book will take a thorough view about the impact of globalization on the economy of Brazil and how it began and where it arrived. Economy of Brazil is the world's sixth largest economy by nominal GDP and eighth largest by purchasing power parity. The Brazilian economy is characterized by a mixed economy that relies on import substitution to achieve economic growth. Brazil has an estimated US$21.8 trillion worth of natural resources which includes vast amounts of gold, uranium, iron, and timber.
Handbook of Research on Retailer-Consumer Relationship Development
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
21st Century Homestead: Sustainable Agriculture I
21st Century Homestead: Sustainable Agriculture I contains the first part of everything you need to stay up to date on sustainable agriculture.
Major Reward and Recognition Events
Using a range of interdisciplinary ideas, Major Reward and Recognition Events: Transformations and Critical Perspectives is an expert-led, informative volume exploring the global growth of major award shows and prize-giving ceremonies since the start of the twentieth century and outlining their key multimodal components, core functions and transformations over time. Given the growth of these events, and therefore the increase in complex resources and specialist workers required to assemble and promote them, this book discusses concerns relating to such events, including those pertaining to social justice and representation, environmental impacts, wellbeing, commercialisation, and materialist...
Postmaterialism
Dive into Postmaterialism with this pivotal entry in the "Political Science" series. This book unpacks the shift from materialist values to self-expression and quality of life, analyzing how economic stability influences modern political priorities and societal values. Through comprehensive research and fresh perspectives, it uncovers the impact of this transition on today’s political landscape. 1: Postmaterialism - Explore how societal values shift from material needs to self-expression. 2: Political Spectrum - Discover how value shifts reshape political ideologies. 3: World Values Survey - Learn how global value changes reflect the rise of Postmaterialism. 4: Economic Materialism - Under...
Creating and Marketing New Products and Services
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.
The Balanced Life
The balanced life is a state of equally moderate-to-high levels of satisfaction in important and multiple life domains that contribute to overall life satisfaction. This book strives to improve the reader's understanding of what the balanced life is, and how it can be both achieved and maintained. Its primary goal is therefore to identify the major principles of life balance, and to introduce a comprehensive construct of the balanced life reflective of these principles. It discusses how life balance substantially contributes to subjective well-being – defined as life satisfaction, a preponderance of positive over negative feelings, and absence of ill-being – and explores strategies to attain life balance. It argues that achieving life balance, through manipulating one's thoughts and taking concrete action, will lead to increased personal happiness. Aimed at professional, academic, and lay audiences, this book is grounded in scientific studies related to work-life balance and the balanced life.
