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The Legend of Eddie Bauer
  • Language: en
  • Pages: 100

The Legend of Eddie Bauer

  • Type: Book
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  • Published: 1994
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  • Publisher: Unknown

None

Handbook of Public Relations
  • Language: en
  • Pages: 820

Handbook of Public Relations

  • Type: Book
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  • Published: 2001
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  • Publisher: SAGE

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Jet
  • Language: en
  • Pages: 64

Jet

  • Type: Magazine
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  • Published: 1997-10-27
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  • Publisher: Unknown

The weekly source of African American political and entertainment news.

Brand Portfolio Strategy
  • Language: en
  • Pages: 368

Brand Portfolio Strategy

  • Type: Book
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  • Published: 2020-03-24
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  • Publisher: Free Press

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Official Gazette of the United States Patent Office
  • Language: en
  • Pages: 1444

Official Gazette of the United States Patent Office

  • Type: Book
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  • Published: 1970
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  • Publisher: Unknown

None

How to Skip Stones
  • Language: en
  • Pages: 102

How to Skip Stones

  • Type: Book
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  • Published: 1998-11-04
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  • Publisher: Hyperion

An enchanting guide to appreciating the little things in life, this delightfully illustrated gift book offers simple instructions for skipping stones and 43 more "little things" that bring simple pleasures.

Catalog of Copyright Entries. Third Series
  • Language: en
  • Pages: 1620
Selling Online
  • Language: en
  • Pages: 596

Selling Online

Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.

Backpacker
  • Language: en
  • Pages: 98

Backpacker

  • Type: Magazine
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  • Published: 1974
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  • Publisher: Unknown

Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Backpacker
  • Language: en
  • Pages: 90

Backpacker

  • Type: Magazine
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  • Published: 1974
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  • Publisher: Unknown

Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.