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Divine Knowledge
In an original and compelling examination of traditional mathematics, this comprehensive study of the anonymous Manual of Mongolian Astrology and Divination (published by A. Mostaert in 1969) takes on the fundamental problem of the post-enlightenment categorization of knowledge, in particular the inherently problematic realms of religion and science, as well as their subsets, medicine, ritual, and magic. In the process of elucidating the rhetoric and logic shaping this manual the author reveals not only the intertwined intellectual history of Eurasia from Greece to China but also dismantles many of the discourses that have shaped its modern interpretations.
Unrelenting Innovation
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provi...
Wiley International Encyclopedia of Marketing, 6 Volume Set
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Diversity in European Marketing
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Taiwan's Relations with Latin America
As the first English-language book on Taiwan’s relations with Latin America, this book examines the major issues and theoretical debates on Taiwan’s activities in Latin America, and its relations with the US and China. Latin America has become a crucial frontline for Taiwan. Today, more than at any time since the end of WWII, Taiwan’s future as an independent state hinges on the balance of power between the United States and China. This book provides the most detailed and sophisticated analysis of contemporary Taiwan’s relations with Latin America and offers insight into the US-China rivalry in the “backyard” of the United States. By bringing together a group of scholars from Tai...
Innovation Equity
This text bridges the gap between what academics know and what innovation stakeholders- from managers, to investors, to analysts, to consumers-need to know about how new products and services are expected to perform in the marketplace.
The Competitive Advantage of Emerging Market Multinationals
A rigorous analysis of how the innovative practices of emerging multinationals from the BRIC countries are transforming global competition.
Review of Marketing Research
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
Handbook of Research on New Product Development
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Global RFID
This book explores the essentials of RFID and the EPCglobal Network from the perspective of a practitioner that needs to make business decisions concerning the adoption of the technology. The perspective is from the supply chain management standpoint with emphasis on case studies and new thinking about the subject. The EPCglobal Network and RFID technology holds great promise for transforming business through the use of low-cost, radio frequency identification (RFID) tags to improve information flow and productivity.
