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Neuroproducto
«Este libro trata el desarrollo e innovación de productos desde el neuromarketing y propone siete metodologías a través de las cuales se puede construir una propuesta de valor de estos (bienes, servicios, empresas, marcas, entre otros). Además, ofrece al lector una nueva fuente de conocimiento para aplicar directamente en cualquier tipo de emprendimiento, por lo cual es un material de consulta permanente durante el proceso de emprender un negocio. Presenta una nueva perspectiva desde el estudio del comportamiento biológico del ser humano a través de las diversas fuentes de investigación científica, desde la cual se pueda reflexionar y comprender que la creatividad e innovación de p...
Teenage Pregnancy
Contains pamphlets, newspaper and periodical reprints on the topic of teenage pregnancy.
Programación y control para sistemas productivos y de servicios
Esta obra contiene la descripción de modelos exactos y algunos heurísticos, para programar y controlar sistemas productivos y de servicios. Se prioriza en técnicas tradicionales utilizadas en empresas industriales y se da relevancia a las operaciones de servicio, dado el crecimiento mundial de las organizaciones de esta naturaleza.
Action-Based Quality Management
Featuring case studies from the industrial and tourism sectors, this book provides an interdisciplinary perspective on the effect of total quality management on business and innovation strategies. The principles of Total Quality Management (TQM) have been widely researched and analyzed as an essential tool for businesses to compete in a globalized economy. This book presents the latest research on the applications of TQM across different functions such as customer service, human resources management and cost control. It demonstrates how the utilization of TQM tools, such as the SERVQUAL model, Eco-Management and Audit Scheme (EMAS), High Involvement Practices (HIWP) and the EFQM excellence m...
Management for Digital Transformation
This book is a comprehensive resource for managers, engineers, researchers, academics, and professionals from various fields seeking to grasp the complexities and opportunities presented by digital transformation. It goes beyond the superficial understanding of digitalization, delving into the intricacies of this transformative process and its profound impact on organizations. By exploring the latest developments and insights from around the world, readers will gain a deep understanding of how digital transformation influences not only technological aspects but also human resources, processes, relationships, and information management. With a critical lens, this book addresses the challenges...
Venezuela – Dimensions of the Crisis
The book is devoted to the subject of Venezuela's politics and the different dimensions of its longstanding crisis, with various researchers exchanging ideas on the current problems affecting the country. It is the first comprehensive overview on the dimensions of Venezuela’s current crisis written in English, thus filling an important research gap. Especially the participation of international, well-known scholars make it a global enterprise. The book covers historical and theoretical facts surrounding the case of Venezuela and also focuses on the parties and actors that play decisive roles in the conflict. Subjects include the military, public administration, ideology, the opposition, the party landscape along with its crisis and Venezuela's oil policy. Furthermore the book touches upon international and regional aspects: Venezuela's diplomatic relations with the EU, the USA, Cuba and Colombia, respectively. The volume addresses a wider audience, such as scholars on Latin American and especially Venezuelan Politics, International Relations, as well as an interested public, including journalists and politicians.
Neutrosophic Sets and Systems: An International Book Series in Information Science and Engineering, vol. 22 / 2018
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.
Leadership and Organizational Sustainability
The book presents a new type of leadership focused on sustainable human development and organizational sustainability, which is based on the self-realization of the person of the leader, which means the satisfaction of their needs, according to the scale of Abraham Maslow, through integral human development in all aspects of life. Because the term "leader" appears to refer to anyone with the authority to confer a position with subordinates, the reality within organizations has shown that a leader must go further and demonstrate commitment, awareness, and concern for the common good. Which person has these characteristics? People who have had more opportunity to develop in different areas of ...
Catalan Cuisine
Catalonia, located in Spain's far north-east corner and centred around the port of Barcelona, has its own cuisine and culture which has spread to encompass Valencia, the Balearic Islands (Majorca, Minorca and Ibiza), Andorra, the ancient region of France formerly known as Roussilon, and a single city on the Italian island of Sardinia. Colman Andrews explores this whole territory of Catalan cooking, from its French, Roman and Moorish roots to today's modern interpretation. Along the way he creates a portrait of the food, wine, history and culture of the region.
Creación de empresas
Este material de estudio se ha elaborado con el fin de ayudar al alumno a seguir un curso de creación de empresas. Aunque el contexto de la asignatura resulta un tanto genérico, el autor lo enmarca concretamente en las escuelas técnicas superiores. Al mismo tiempo, con este material se pretende facilitar al futuro emprendedor una herramienta para elaborar un plan de empresa con vistas a la creación de su propia empresa.
