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Neuroproducto
«Este libro trata el desarrollo e innovación de productos desde el neuromarketing y propone siete metodologías a través de las cuales se puede construir una propuesta de valor de estos (bienes, servicios, empresas, marcas, entre otros). Además, ofrece al lector una nueva fuente de conocimiento para aplicar directamente en cualquier tipo de emprendimiento, por lo cual es un material de consulta permanente durante el proceso de emprender un negocio. Presenta una nueva perspectiva desde el estudio del comportamiento biológico del ser humano a través de las diversas fuentes de investigación científica, desde la cual se pueda reflexionar y comprender que la creatividad e innovación de p...
Creative Personal Branding
How to combine magic and logic, creativity and business?
Great Teachers
This book analyzes teacher quality in Latin America and the Caribbean, which is the key to faster education progress. Based on new research in 15,000 classrooms in seven different countries, it documents the sources of low teacher quality and distills the global evidence on practical policies that can help the region produce "great teachers."
Catalan Cuisine
“A great source of inspiration,” this cookbook is a stunning, mouthwatering homage to the unique, beloved, and healthy cuisine of Catalonia (Alice Waters, chef/owner of Chez Panisse). Once an undiscovered gem among Europe’s culinary traditions, the cuisine of Catalonia, a province of northeast Spain, has become an inspiration to some of the world’s top chefs. Catalan Cuisine is the definitive guide to authentic Catalan cooking—the book that introduced this remarkable cuisine to America, and a volume that is found today in the kitchens of some of Catalonia’s most famous chefs. Using many of the same fresh ingredients as other Mediterranean cuisines—tomato, garlic, olives, beans,...
Teenage Pregnancy
Contains pamphlets, newspaper and periodical reprints on the topic of teenage pregnancy.
Action-Based Quality Management
Featuring case studies from the industrial and tourism sectors, this book provides an interdisciplinary perspective on the effect of total quality management on business and innovation strategies. The principles of Total Quality Management (TQM) have been widely researched and analyzed as an essential tool for businesses to compete in a globalized economy. This book presents the latest research on the applications of TQM across different functions such as customer service, human resources management and cost control. It demonstrates how the utilization of TQM tools, such as the SERVQUAL model, Eco-Management and Audit Scheme (EMAS), High Involvement Practices (HIWP) and the EFQM excellence m...
The Active Female
The purpose of the The Active Female: Health Issues Throughout the Lifespan, 2nd Edition is twofold: (1) to increase the awareness of wellness and fitness issues for active females and their family members; and (2) to provide an avenue for medical practitioners, allied health professionals, health educators, and certified individuals in sports medicine to gain critical, updated knowledge of a field specific to active females. Part I of the book offers a foundation to help the reader understand the interrelationship among body image concerns, the female reproductive cycle, and musculoskeletal anatomy/physiology of females that makes their health risks and concerns unique. Reproductive health ...
Leadership and Organizational Sustainability
The book presents a new type of leadership focused on sustainable human development and organizational sustainability, which is based on the self-realization of the person of the leader, which means the satisfaction of their needs, according to the scale of Abraham Maslow, through integral human development in all aspects of life. Because the term "leader" appears to refer to anyone with the authority to confer a position with subordinates, the reality within organizations has shown that a leader must go further and demonstrate commitment, awareness, and concern for the common good. Which person has these characteristics? People who have had more opportunity to develop in different areas of ...
Ensayo humano
Ensayo humano aborda nuestra naturaleza; nacimos de una pizca de polvo cósmica, y sin saberlo, ya la habíamos colonizado como nuestro mundo. La ciencia dice que la realidad percibida está hecha de elementos, que el universo es infinito o existen infinitos universos, pero le hacía falta decir algo... Puede verse en la regulación íntima de la naturaleza que nos rodea que todo este universo, sin aparente inteligencia, opera con una precisión asombrosa. ¿Puede semejante creación ocurrir por casualidad y repentinamente de la nada? ¡No existe tal cosa! La materia no sea crea a sí misma, así lo demuestra la ciencia. Aunque supiera que nada surge de la nada, se negaba a aceptar algo que, a partir de mi experiencia, era muy clara su evidencia, la causa en la consecuencia; tras tal creación debe haber una fuente energética. Llamamos big bang a esa razón primera, una explosión que desde un punto originó todas las leyes de la materia... y es en ella donde el ser humano ha venido rastreando sus propias huellas.
BeCoach: El Lenguaje
¿Por qué no logro que mi familia me entienda? ¿Por qué me resulta tan difícil cumplir mis metas? ¿Cómo podría mejorar la asertividad de mi estilo de liderazgo? ¿Cómo lograr que me escuchen con atención y que admiren cada palabra que verbalizo? Te vemos interesado en estas preguntas (cuyas respuestas te urge hallar hace mucho). ¡Entonces este libro sobre el lenguaje está elaborado para ti! Apenas empieces a leerlo encontrarás herramientas lingüísticas que incrementarán tu liderazgo y capacidad de acción.
