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Presents a guide to the ideas, resources, and strategies for increasing library service to Latino populations.
The Neuropyramid
Jaime Romano has for several decades been studying the human brain. As a neuroscientist and marketing consultant, he has amalgamated his knowledge from these fields to create a pioneering model which explains the mental processes that are triggered after we receive a stimulus through our senses, until they lead to an action. An understanding of this model, called Romano ́s Neuropyramid, is a prerequisite for those who are starting in the neuromarketing field and essential reading for marketeers and publisists. The author takes us on a journey through the various levels of the Neuropyramid: attention, sensory activation, emotion, cognition, action regulator and action, through examples, diagrams and friendly language, that remind us of our own experience and invites introspection. Thus, it is possible to understand what happens at the subconscious and intuitive levels in our mind, which substantially increases our ability to predict the action outcome and therefore, consumer behavior.
Educational Commons
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New Waves in Social Psychology
This book presents an update on social psychology as a disciplinary space and research field. First, it discusses the irruption of research methods from other cultural niches in the instituted academic area. Then, the second and third chapters discuss the role of Critical Psychology for community emancipation in hybrid settings and the development of Vygotsky's theory in Latin America. The fourth and fifth chapters offer some questions on contemporary legal and political culture. The sixth and seventh chapters ask how to reconceptualise the studies on Social Imaginary amd childhood. The eighth and ninth chapters present topics as performativity, cybernetic, subjectivities, and technology networks in health-related social support. In the last chapter, the author asks: are networks a cause of the human condition or a result of it? Is virtuality a condition and, at the same time, a result of the human? What could offer a psychoanalytic ethnographic approach to recover the concept of being human as the experience of intimate bonding as part of a social network?
Beyond Mestizaje
Racism has historically been a taboo topic in Mexico. This is largely due to the nationalist project of mestizaje which contends that because all Mexicans are racially mixed, race is not a salient political issue. In recent years, however, race and racism have become important topics of debate in the country’s public sphere and academia. This book introduces readers to a sample of these diverse and sometimes conflicting views that also intersect with discussions of class. The activists and scholars included in the volume come from fields such as anthropology, linguistics, history, sociology, and political science. Through these diverse epistemological frameworks, the authors show how people in contemporary Mexico interpret the world in racial terms and denounce racism.
Modelos y enfoques pedagógicos. 2a edición
En este libro se resignifica el papel de las ciencias de la educación en la configuración de los modelos pedagógicos y se hace una conceptualización teórica y metodológica de los paradigmas, enfoques y modelos, que incluye los rasgos generales de los mismos, así como los postulados teóricos y metodológicos para su configuración. Se analizan las implicaciones de las teorías del aprendizaje en los modelos pedagógicos contemporáneos. Se exponen diversas clasificaciones y tipologías de modelos pedagógicos, tales como la pedagogía problémica, la pedagogía conceptual, la Neuroeducación, la pedagogía del amor, el modelo pedagógico emergente, y el modelo pedagógico configuracional. Se aporta una nueva clasificación de los modelos pedagógicos, que está integrada por la pedagogía tradicional, la escuela nueva, la tecnología educativa y la escuela del desarrollo integral. También se describen los componentes estructurales del modelo pedagógico de una institución educativa y cómo elaborarlo.
Twisted Roots
A Cuban/Spanish journalist and author examines the historical and cultural influences that shaped Latin America and suggests how they have made it into the most impoverished, unstable and backward region in the Western world.
Cognitive Psychotherapy Toward a New Millennium
In the roughly two decades since Aaron T. Beck published the now classic "Cognitive Therapy of Depression," and Michael J. Mahoney declared the "Cognitive Revolution," much has happened. What was proposed as the "cognitive revolution" has now become the zeitgeist, and Cognitive Therapy (CT) has grown exponentially with each passing year. A treatment model that was once seen as diffe rent, strange, or even alien, is now commonplace. In fact, many people have allied themselves with CT claiming that they have always done CT. Even my psychoanalytic colleagues have claimed that they often use CT. "After all," they say, "Psychoanalysis is a cognitive therapy." Cognitive Therapy (or Cognitive Psych...
Envejecer con sabiduría
La sabiduría se va gestando a "fuego lento", muy despacio. Por eso en la juventud no se es sabio. Se puede ser listo, vivo, inteligente. Los errores, la experiencia, la resiliencia que favorecen la madurez y cómo no la vejez, confluyen en la sabiduría. Este libro es cercano, sencillo, útil y ofrece de manera reflexiva a las personas que están en la cincuentena y a los sexagenarios una visión optimista, sensata y crítica del proceso de envejecimiento. Nadie nos enseña a envejecer. Esta es la propuesta de este libro.
Aprendizaje universitario. Resultados de investigaciones para mejorarlo
"Frente a la reproducción irreflexiva del Modelo Transmisivo Tradicional, en el que la actividad docente no es el resultado de un desarrollo profesional riguroso, experimental e investigativo, se propone tomar conciencia de que la docencia es una actividad susceptible de ser analizada y mejorada con el mismo rigor que la actividad investigadora, que el conocimiento docente debe ser construido de forma reflexiva, siguiendo parámetros y condiciones similares al conocimiento disciplinar (problematización, elaboración de hipótesis basadas en evidencias, observación científica, experimentación, publicación de resultados, análisis entre pares, etc.). Este libro pretende ser una aportación en esta dirección, presentando los resultados de varias investigaciones docentes sobre la profundidad y calidad del aprendizaje de estudiantes participantes en Ciclos de Mejora en el Aula, inspirados en el Modelo Constructivista e Investigativo, frente al aprendizaje de otros estudiantes que, en una misma materia o materia muy próxima, han recibido una enseñanza más próxima al enfoque tradicional".
