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The Consumer Mind
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Contemporary Cuba
This completely revised and updated edition of Contemporary Cuba focuses on Cuba since Raúl Castro stepped down as president in 2018. The book offers a comprehensive description and analysis of contemporary Cuban politics, economy, international relations, and society. All but two of the twenty-seven articles were written expressly for this volume, in a style accessible for a broad audience. Ideally suited for students and general readers seeking to understand this small yet still influential country, the book includes a substantive introduction setting the historical context, as well as introductions to each topical section and a chronology of events since 2014. Contributions by: Fulton T....
Qualitology. Unlocking the secrets of qualitative research
Qualitology: Unlocking the secrets of qualitative research describes how this discipline is currently practised within the fields of Marketing, Advertising and Media. This book focuses on offering classical knowledge and techniques which are still used successfully today, as well as emerging trends and innovative techniques adapted to solve contemporary marketing issues. Its practical approach means it can be read from cover to cover, or the reader can go straight to the chapter of interest. The book includes: Four international qualitative studies sponsored by Millward Brown on beer, brand archetypes, youth and young families. Nine qualitative studies undertaken at a local level across seven countries for major clients (including Coca-Cola, Vodafone, Renault, Delta Lloyd and Eli Lilly), as well as one creative study dedicated to finding the title of this book. A unique and detailed consideration of analysis and interpretation. These two issues are usually perceived as the black box of qualitative research and very little has been written about them by qualitative practitioners.
Empowerment Through Coaching, a Strategy for Leaders
What are the fundamentals to consider when we aim at empowering our reports. Is coaching a suitable approach? As a manager, I am responsible for the proper fulfilment of the tasks detailed in my job description. One of those tasks has to do with people management, as in the end, they are the ones that actually will perform most of the operative tasks. In order to achieve it, we, as leaders, can opt whether for ordering and controlling our people or for empowering them. That empowerment can be achieved thru a proper use of coaching techniques. However, in order not to self-deceive, there are a certain rules to be followed, as well as a series of traps to be avoided. That ́s what we propose to explore in this book, the rules and traps of a coaching process.
Citizenship and Social Movements
Debates over social movements have suffered from a predominate focus on North America and western Europe, often neglecting the significance of collective action in the global South. Citizenship and Social Movements seeks to partially redress this imbalance with case studies from Brazil, India, Bangladesh, Mexico, South Africa and Nigeria. This volume points to the complex relationships that influence mobilization and social movements in the South, suggesting that previous theories have underplayed the influence of state power and elite dominance in the government and in NGOs. As the contributors to this book clearly show, understanding the role of the state in relation to social movements is critical to determining when collective action can fulfil the promise of bringing the rights of the marginalized to the fore.
Checking Presidential Power
Provides the first comparative look into executive decree authority. It explains why presidents issue decrees and why checks and balances sometimes fail.
Security and Illegality in Cuba's Transition to Democracy
This book examines present security conditions in Cuba and forecasts the effects that economic and social liberalization could have on levels of criminality. For decades, Cuban citizens have enjoyed relatively good security, as a consequence of surveillance and tight political control by an authoritarian state. However, economic liberalization necessitated by the loss of Soviet support has resulted in illicit activities and increased criminality including drugs, contraband and human trafficking. Today, relatively good security and a stable political system coexist with widespread illegality. But as restrictions are eased, the average citizen is becoming less secure. Cuba's privileged geograp...
The Power of Corporate Networks
Corporate networks, the links between companies and their leaders, reflect a country’s economic organization and its corporate governance system. Most research on corporate networks focuses on individual countries or particular time periods, however, making fruitful comparisons over longer periods of time difficult. This book provides a unique long-term analysis of the rise, consolidation, decline, and occasional re-emergence of these networks in fourteen countries across North and South America, Europe, and Asia in the 20th and early 21st centuries. In this volume, the editors bring together the most internationally well-known specialists to investigate the long-term development of corporate networks. Using a combination of quantitative and qualitative research approaches, the authors describe the main developments and changes in the corporate network over time by focusing on important network indicators in benchmark years, and identify historical explanations for these developments. This unique, long-term perspective allows readers insight into how and why national corporate networks have evolved over time.
