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İŞLETMELER AÇISINDAN BÜYÜK VERİ: KAVRAMSAL BİR DEĞERLENDİRME 1 YAPAY ZEKÂ ÇAĞINDA PAZARLAMA 3 ENDÜSTRİ 4.0 VE TOPLUM 5.0’A GEÇİŞ SÜRECİNDE SOSYAL İNOVASYON’UN ROLÜ 5 KURUMSAL SOSYAL SORUMLULUK ARAŞTIRMALARININ STRATEJİK YÖNETİM ALANINDAKİ GELİŞİM ÖYKÜSÜ ÜZERİNE BİR İNCELEME7 PANDEMİ DÖNEMİNDE AKADEMİK VE İDARİ PERSONELİN MAJÖR İŞ TUTUMLARININ İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA 9 REKABETIN DEĞIŞEN DOĞASI: REKABERLIK 11 SOSYAL MEDYADA INFLUENCER KULLANIMI, TÜKETICILERIN DAHA FAZLA ÖDEMESINE ETKI EDER MI? 13 İNOVASYON VE DOĞRUDAN YABANCI SERMAYE YATIRIMLARI İLİŞKİSİ: OECD ÜLKELERİ ÜZERİNE PANEL NEDENSELLİK ANALİZİ 14 VE...
The International Academician Studies Congress 2021-Spring, which was hosted by Çag University Institute of Social Sciences and held on-line between April 29 and May 1, 2021 with the theme of New Norms in Social Sciences from Change to Transformation, has been successfully completed. As the intellectual designers of this congress, we have stated that since the preparatory work of the congress the mass and global fear "taught" in the first six months of 2020 marks the formation of a new "social virus" similar to Covid-19. This formation marks the beginning of a brand new era in social sciences. Moreover, it was our main goal to approach facts and dynamics with different perspectives and to d...
10-12 May 2023, Multan - Pakistan hosted by MNS - University of Agriculture, Multan, Pakistan
Medicine and Health Sciences Modern Analysis, Finding and Researches
Science & Engineering Researches
Editor Prof. Dr. Beatriz Lucia SALVADOR BIZOTTO ISBN: 978-625-8284-60-7 Publishing Date: 27.02.2023 All rights of this book belong to Global Academy Publishing House. No part of this publication may be reproduced, stored, retrieved system, ortransmitted, in any form or by any means, without the written permission of the Global Academy Publishing House. Norbe otherwise circulated in any form of binding or cover. ©Copyright February, 2023 Certificate No: 64419 Global Academy Publishing House The individual essays remain the intellectual properties of the contributors. All papers published in this abstract book have been peer reviewed.
The customer was conceptualized as an individual who was surrounded by products and messages and could make a choice between these products and messages, but now the customer can shape the products and messages that are directed to him with engagement by producing content. The customer not only participates in co-production in visible business processes but also through consumption produces identity, image, meaning, value and experience in the marketplace. This book hereby emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.
Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Son yıllarda hem ülkemiz de hem de uluslararası entelektüel dünyada değerlerle ilgili çalışmalara ilgi giderek artmıştır. Çağımızın “hoşgörü”, “öteki”, “savaş”, “barış, “özgürlük” gibi temel problemlerini göz önüne alırsak “Değerler”in bu yükselişi tesadüfü olmasa gerek. Aydınlanmayla birlikte başlayan “değerler”in değersizleştirilmesi anlayışı, hem bireysel olarak hem de toplumsal olarak beklenmedik olumsuz sonuçlar doğurdu. Aydınlanmanın “akıl”ın güvencesinde kurmaya çalıştığı modern toplum, temel değer olarak meşrulaştırdığı “bilim”i, bütün değerlerin mihenk taşı olarak görüp sanattan ...