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The Graft
The first human organ transplant in 1950 at a suburban hospital is the focus of The Graft: How a Pioneering Operation Sparked the Modern Age of Organ Transplants. The book examines the controversies the operation generated and the progress medicine has made in organ transplantation.
Lessons in Service from Charlie Trotter
Discusses the success of the Chicago restaurant, Charlie Trotter's, and how to apply its management style and techniques to other businesses.
HOW TO BECOME A GOOD SOMMELIER
"How to Become a Good Sommelier" is a comprehensive guide that provides a deep insight into the culture and nuances of wine. This book not only offers wine knowledge, but also imparts an in-depth understanding of the profession of sommelier, a wine expert trained and specialized in the art of selecting, storing and serving wines. It addresses topics such as the definition of sommelier, the importance of sommeliers in the wine industry, basic wine knowledge, tasting techniques, wine pairing, wine presentation and service, wine labels and legal regulations, and viticulture and grape varieties. It also provides a detailed overview of common wine pairings and emphasizes the importance of keeping up to date with the latest trends and innovations in the wine industry.
Offensive Marketing
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Business Marketing
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Marketing Masters
Walden, the bestselling author of The 100 Best Stocks to Own in America, and Lawler, the managing editor of Business Marketing, now reveal the marketing secrets that drive the most successful companies in America. Line art and photographs.
Underdog Marketing
Underdog Marketing examines the conventional marketing principles that companies use when challenging a larger, more entrenched competitor. Lawler analyzes the strategies of the real-world marketers.
