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Sales management
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Happy Singlehood
Despite enduring whispers, sideway glances, and blatant discrimination, men and women today are choosing to remain single—and are enjoying complete and joyful lives. In this carefully crafted, thoroughly researched book, Elyakim Kislev delivers groundbreaking insights on the fastest growing demographic in the world: singles. Happy Singlehood investigates how unmarried people create satisfying lives in a world where social structures and policies are still designed to favor married couples. The book challenges readers to rethink how single people organize social and familial life in new ways, and illuminates how educators, policymakers, and urban planners ignore their needs. Based on personal interviews, singles’ writings, and widespread quantitative analysis, Happy Singlehood investigates how singles nurture social networks, create innovative communities, and effectively deal with discrimination. Showcasing voices of singles, Kislev charts a way forward to assist singles to live life on their terms, and explains how everyone—single or otherwise—benefits from the freedom to develop new and fulfilling lifestyles.
The AI Marketing Canvas
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framew...
Baby boom and bust
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Personnel Literature
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