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Communication Technology Update, Third Edition provides the latest information on as many communication technologies as possible, using as many specific statistics on market share, units sold, etc., as possible to allow comparison among the technologies. This book is designed to help make sense of the spectrum of communication technologies. The text explores the widest possible range of technologies, from broadcast to telephony and from wired to wireless. In discussing each technology, this book will not only deal with the hardware of the technology, but also with the software, organizational structure, political and economic influences, and individual users of the technologies. Major develo...
Why is it that business in California's Silicon Valley flourished while along Route 128 in Massachusetts declined in the 90s? The answer, Saxenian suggests, has to do with the fact that despite similar histories and technologies, Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations. The result of more than one hundred interviews, this compelling analysis highlights the importance of local sources of competitive advantage in a volatile world economy.
In an era of corporate downsizing and stringent budgets, finding the rights sales approach is more crucial than ever. This book presents an innovative approach to sales success which challenges salespeople to sell beyond the product to achieve a long-term alliance with their customers.
If you have ever looked at a fantastic adventure or science fiction movie, or an amazingly complex and rich computer game, or a TV commercial where cars or gas pumps or biscuits behaved liked people and wondered, “How do they do that?”, then you’ve experienced the magic of 3D worlds generated by a computer. 3D in computers began as a way to represent automotive designs and illustrate the construction of molecules. 3D graphics use evolved to visualizations of simulated data and artistic representations of imaginary worlds. In order to overcome the processing limitations of the computer, graphics had to exploit the characteristics of the eye and brain, and develop visual tricks to simula...