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The major changes in strategy and structure in MNEs increasing levels of global integration, innovation by design, new network structures, outsourcing of major value-chain activities, E-commerce and the backlash against globalization. This special issue includes an overview of the integration-responsiveness framework.
Der Leser erhält wichtige interne Kenntnisse über asiatische Marktstrategien und die Gründe der jüngsten Wirtschaftskrise Japans. Den Schwerpunkt bilden Beiträge über vergleichbare nationale Unternehmen und ausländische Tochterunternehmen. Verzeichnis: Beiträge über vergleichbare nationale Unternehmen und ausländische Tochterunternehmen.
Offering a new perspective, the authors show how efforts to prevent violent civil wars could be much more effective if they incorporate the business sector.
This special issue is devoted to the topic of globalization, one of the most emotionally charged terms in international business today. While globalization is not really a new phenomenon, advances in transportation and communications technology as well as decreasing trade barriers have increased the pace and magnitude of cross border interactions, bringing them to the forefront of discussion for scholars.
Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders generally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics with corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political actors with important roles in our current societies. The first part discusses the social context, the various stakeholder approaches and it also endeavors – with the help of the historic/political parallel of the bourgeois revolutions in the 19th century – to define the corporate polity. The second part analyses the new kind of political operational logic from the viewpoint of the different areas of corporate operation; it gives an overview of the consequences for the individual areas of operation and indicates how corporate policy can be realized in the given field of operation. The third part of the book introduces the institutions necessary for the creation of the corporate polity.
Der Leser erhält wichtige interne Kenntnisse über asiatische Marktstrategien und die Gründe der jüngsten Wirtschaftskrise Japans. Schwerpunkte sind Markteintrittsstrategien, grenzüberschreitende Aspekte ausländischer Tochterunternehmen, grenzüberschreitende Warenströme und Risikomanagement.