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Integrated Marketing Communications
IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.
Integrated Marketing Communications with Online Study Tools 12 Months
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital ...
Integrated Marketing Communications
Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
The Worst Person In the World
All of the failings and missteps of celebrities, politicians, and a few just-plain-dumb folks, as seen on MSNBC's Countdown with Keith Olbermann Keith Olbermann is more popular than ever, and ratings for Countdown are up 85 percent over the last year. A key feature of the program is his daily award for "The Worst Person in the World." From Ann Coulter and Barbara Bush to Bill O’Reilly and more, he brings the best of his "worsts" together in a wildly entertaining collection that reveals just how twisted people can be–and how much fun it is to call them out on it.
Visual Merchandising
Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to challenge that scholarly ambivalence that often celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the imaging of selling from the mid nineteenth century to the present, in terms of the visual interaction that occurs between the commodity and the consumer and between body and space. Under the categories of Promotion, Product and Place, contributors to the volume examine the strategies in the presentation of retail goods and environments that range from print advertising to product design to store display and architecture. Visual Merchandising: The Image of Selling is located directly at the nexus of business practice and cultural myth, where the spectator never loses sight of their status as buyer and the object of desire is always still a commodity.
Contemporary Research on E-business Technology and Strategy
This book constitutes the proceedings of the International Conference on E-business and Strategy, iCETS 2012, held in Tianjin, China, in August 2012. The 65 revised full papers presented were carefully reviewed and selected from 231 submissions. The papers feature contemporary research on developments in the fields of e-business technology, information management systems, and business strategy. Topics addressed are latest development on e-business technology, computer science and software engineering for e-business, e-business and e-commerce applications, social networking and social engineering for e-business, e-business strategic management and economics development, e-business education, entrepreneurship and e-learning, digital economy strategy, as well as internet and e-commerce policy.
The Alpha Bet
Some teenagers use drugs or sex to escape overbearing parents. I used books. All my life my mother has been hovering over me, afraid to let me experience ANYTHING. So I got really good grades, graduated from high school when I was sixteen, and escaped to a new life—my own life—at college. To jump-start my social life, I decided to rush the Alphas, the most exclusive sorority on campus. Things started to get complicated when I told one little white lie. (Okay, maybe not so little.) Then one of the sisters invoked the Alpha Bet, a super-secret set of alphabetical tasks we pledges have to complete to prove our loyalty. Now, the Alpha Bet has taken over my life. Can you spell B-E-T-R-A-Y-A-L? "Reminiscent of Meg Cabot and Kieran Scott, Hale sets a perfect tone—overtly bubbly with glimpses of Grace Kelly’s obvious intelligence—for her gawky, brainy wallflower with a delightful personality."—Booklist
