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BRAND MARKETING
Dalam dunia pemasaran, branding atau citra brand sangat berhubungan dengan marketing. Meski demikian, keduanya adalah hal yang benar-benar berbeda. Bisa dikatakan, mereka berbeda tetapi saling membutuhkan. Tapi ternyata tidak banyak yang tahu mengenai hal itu. Brand Marketing merupakan teknik pemasaran yang bertujuan mendapatkan customer sebanyak-banyaknya dengan cara memperkenalkan brand suatu produk tertentu. Pemasaran yang dimaksud dapat dilakukan melalui media cetak, media elektronik maupun media online. Tidak hanya memperkenalkan brand, akan tetapi brand marketing juga memiliki tujuan untuk membentuk persepsi konsumen tentang kelebihan dan manfaat dari suatu produk. Tidak hanya sekadar. Ketika masyarakat mengenal dan mengerti manfaat dari sebuah produk brand, maka akan muncul ketergantungan akan produk tersebut dan akan disebarluaskan kepada orang lain.
Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021)
This is an open access book. The 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS) 2021 was conducted on 3 November 2021, at the Universitas Negeri Padang, West Sumatra, Indonesia. The aim of the Symposium is to bring together scholars, students, researchers, and administrators from different countries, and to discuss theoretical and practical issues in the fields of Science and Technology. Your prospective, valuable contributions on this field will be evaluated by the Scientific Committee, and the ones approved to be presented will also be published in the Proceedings and selected will be published in Journal.
ICON 2021
This proceedings is a forum for researchers, lecturers, students and practitioners to exchange ideas and the latest information in their respective areas with prospective papers that give contributive impact on the development of economic and education.
Big Data
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
BISIC 2020
The Faculty of Economics and Business Bengkulu University (UNIB) Provinsi Bengkulu, Indonesia, organized the 3rd Beehive International Social Innovation Conference (BISIC) 2020 on 3rd- 4th Oct 2020 in Bengkulu, Indonesia. The number of participants who joined the zoom room was recorded at 450 participants. Participants came from 4 countries, namely Indonesia, Malaysia, Philippines, Thailand. BISIC 2020 is implemented with the support of a stable internet network system and a zoom application. In the implementation there were several technical obstacles encountered by the participants, namely the difficulty of joining the zoom application due to the unstable internet signal. The holding of a virtual conference felt less meaningful, due to the lack of interaction between speakers and participants. The BICED 2020 committee 30 papers were presented and discussed. The papers were authored by researchers from Thailand, Malaysia, Philippines and Indonesian. All papers have been scrutinized by a panel of reviewers who provide critical comments and corrections, and thereafter contributed to the improvement of the quality of the papers.
Proceedings of the 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS 2022)
This is an open access book. The 3rd Universitas Lampung International Conference on Social Sciences (ULICoSS) 2022 (ULICoSS) 2022 is an international conference organized by the Institute for Research and Community Services, Universitas Lampung, Indonesia. The event took place on 6th – 7th September 2022 in Bandar Lampung City, on the Indonesian island of Sumatra. This event will adopt a hybrid working model, combining an in-person event with an online meeting via Zoom. Attendees and presenters are expected to interact in this way, using technology to connect to global networks. As has been widely stated in the literature, a number of reports and papers have examined the pandemic’s nega...
Proceedings of the Sixth International Conference on Language, Literature, Culture, and Education (ICOLLITE 2022)
This is an open access book. The rapid advancement of technology has created new civilization in this digital era which affects almost all aspects of life including language, literature, culture, and education. The digital era brings opportunities as well as challenges that people have to deal with. Thus, some adjustments need to be done in order to keep up with those changes. Studies on language, literature, culture, and education need to be continuously conducted and developed to revitalize those aspects in facing the dynamic changes of the digital era. In relation to this, Faculty of Language and Literature Education, Universitas Pendidikan Indonesia (FPBS UPI) hosts this year’s Interna...
Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference is to provide a clear direction and substantial advancements in the quickly recovering global economy. The 5th ICEBE welcomes and cordially encourages all authors to submit outstanding works on a range of topics relevant to the conference's theme. Theme: “Global Economy and Business Recovery Growth to Create a Sustainable Business-Friendly Environment”
