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Emerging Research on Islamic Marketing and Tourism in the Global Economy
"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.
Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments
"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the u...
E-Marketing in Developed and Developing Countries: Emerging Practices
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Global Perspectives on Religious Tourism and Pilgrimage
Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject’s presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging research on religious tourism, the cultural impact of religion, and religiosity’s impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism’s impact on the world economy and the growing research in religious tourism, this book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.
E-marketing in Developed and Developing Countries
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher
Proceedings of the 3rd International Halal Conference (INHAC 2016)
This book contains selected papers which were presented at the 3rd International Halal Conference (INHAC 2016), organized by the Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM) Shah Alam, Malaysia. It addresses halal-related issues that are applicable to various industries and explores a variety of contemporary and emerging issues. Highlighting findings from both scientific and social research studies, it enhances the discussion on the halal industry (both in Malaysia and at the international level), and serves as an invitation to engage in more advanced research on the global halal industry.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
The Role of Sustainability and Artificial Intelligence in Education Improvement
This book is devoted to the issues faced by universities in the field of distance learning during and after COVID, as well as in digitalization times. The book devotes a lot of space to the issues of Web 3.0 in university e-learning, Industry 4.0, artificial intelligence and digital equity. The aim and scope of this book is to draw a holistic picture of education before and after COVID, the psychological effects of COVID in education, and using modern technologies application in education, taking into consideration aspects of sustainability development, Industry 4.0 and Society 5.0. The authors also raise the issue of artificial intelligence investigation in learner-instructor interaction. F...
