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Stress Proof the Heart
Cardiovascular disease is a leading cause of death throughout the world. Chronic negative emotions such as depression and anxiety place cardiac patients at greater risk for death and recurrence of cardiovascular disease. In 2008 the editor published a book related to this topic, titled Psychotherapy with Cardiac Patients: Behavioral Cardiology in Practice (American Psychological Association). Aside from that book, there are very few resources specifically written for clinicians who treat psychologically distressed cardiac patients. Unlike other medical specialty areas such as oncology, the field of cardiology has been slow to integrate behavioral treatments into the delivery of service. Perh...
Contemporary Approaches Studying Customer Experience in Tourism Research
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
The Greeks and Their Histories
In this concise but stimulating book on history and Greek culture, Hans-Joachim Gehrke continues to refine his work on 'intentional history', which he defines as a history in the self-understanding of social groups and communities – connected to a corresponding understanding of the other – which is important, even essential, for the collective identity, social cohesion, political behaviour and the cultural orientation of such units. In a series of four chapters Gehrke illustrates how Greeks' histories were consciously employed to help shape political and social realities. In particular, he argues that poets were initially the masters of the past and that this dominance of the aesthetic in the view of the past led to an indissoluble amalgamation of myth and history and lasting tension between poetry and truth in the genre of historiography. The book reveals a more sophisticated picture of Greek historiography, its intellectual foundations, and its wider social-political contexts.
ANNO 2019 LO SPETTACOLO E LO SPORT TERZA PARTE
Noi siamo quello che altri hanno voluto che diventassimo. Facciamo in modo che diventiamo quello che noi avremmo (rafforzativo di saremmo) voluto diventare.
Prostate Cancer
Prostate cancer is diagnosed commonly in the course of general health screening. Very often it is difficult to tell whether the cancer will be aggressive and lethal or will be so slow growing that it will not affect the patient's survival. Treatment can have a major impact on the patient's health-related quality of life. This book presents cutting-edge research in predicting the behavior of localized and metastatic cancer, targeted treatment of cancer that has spread minimally, response to newer methods of treatment, and rehabilitation of patients.
Il Presente e le sue Storie
La Storia è un bene comune Siamo ovviamente d’accordo. Ma occorre subito precisare che per dare dignità nelle scuole a questa disciplina è necessario ripensarne i contenuti, le metodologie di insegnamento e apprendimento, le finalità formative. In breve mettere in discussione il canone tradizionale di una storia che sempre meno appassiona, interessa, coinvolge studentesse e studenti. E forse le/gli stessi docenti chiamati a insegnarla. Con questa sfida l’Associazione Clio ‘92 si confronta da tempo. Il volume "Il Presente e le sue storie" propone un’altra importante tappa della ricerca di una nuova storia generale scolastica. Presupposti essenziali: riconnettere il passato con il ...
Engaging Brands
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
Textbook of Allergy for the Clinician
This well-illustrated book synthesizes all aspects of allergy, asthma, and related fields such as aerobiology and immunology. Appropriate for allergy practitioners and medical students seeking the latest information on allergy and asthma, it covers aeroallergens and their source plants all over the world.The book focuses on allergies caused by pollen and environmental pollution as well as skin disorders stemming from latex allergies. It contains the latest methods of diagnosis and treatment of allergy and asthma releveant to applied clinical immunology.
Familie und Krieg
Was macht der Krieg mit den Menschen? Wie verändert und prägt er Gesellschaften? Was passiert mit »Familie« im und durch Krieg? Auf welche Weise und mit welchen Folgen beeinflusst er intimste Räume menschlichen Miteinanders? Dieser Band spannt einen Bogen von der Antike bis ins 21. Jahrhundert und liefert erstmals eine transepochale Perspektive auf familiäre Lebenswelten in und nach Kriegen. Leitbilder und Alltagserfahrungen stehen dabei ebenso im Blickpunkt wie Fürsorge- und Kontrollmaßnahmen.
