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Product-Led SEO
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic. Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Tropical Diseases in Travelers
Covering all the major tropical diseases that present a health riskto travelers, this book is an invaluable resource for allpractitioners who encounter the post travel patient. With emphasison clinical signs, diagnosis and treatment, it is the first book tosummarize the knowledge of post travel presentations in theotherwise non-immune and non-endemic population and will aidclinicians to evaluate travelers’ symptoms. The book is divided into three parts. The first is an overviewof key aspects of travel medicine; the second contains a detaileddiscussion of multiple viral, bacterial and parasitic infections.The third part provides a syndromic approach to patients withcommon travel complaints such as diarrhea, fever and respiratoryinfections. It also includes useful appendices with lists ofanti-parasitic drugs and available diagnostic tests.
Quantitative Corporate Finance
The book addresses several problems in contemporary corporate finance: optimal capital structure, both in the US and in the G7 economies; the Capital Asset Pricing Model (CAPM) and the Arbitrage Pricing Model (APT) and the implications for the cost of capital; dividend policy; sales forecasting and pro forma statement analysis; leverage and bankruptcy; and mergers and acquisitions. It is designed to be used as an advanced graduate corporate financial management textbook.
The Economic Growth Controversy
Cover -- Title -- Copyright -- Original Title -- Original Copyright -- Preface -- Contributors -- Contents -- Introduction -- 1. Growth and Antigrowth: What Are the Issues? -- 2. Is the End of the World at Hand? -- 3. Can Technological Progress Continue to Provide for the Future? -- 4. Energy Supply as a Factor in Economic Growth -- 5. Growth and Environmental Problems of Noncapitalist Nations -- 6. Social Consequences of Zero Economic Growth -- 7. Zero Economic Growth and the Distribution of Income -- 8. Is There an Optimum Level of Population? -- 9. Discussion of the Papers -- 10. A Dialogue on the Issues -- 11. The Club of Rome Model.
Is Superman Circumcised?
Superman is the original superhero, an American icon, and arguably the most famous character in the world--and he's Jewish! Introduced in June 1938, the Man of Steel was created by two Jewish teens, Jerry Siegel, the son of immigrants from Eastern Europe, and Joe Shuster, an immigrant. They based their hero's origin story on Moses, his strength on Samson, his mission on the golem, and his nebbish secret identity on themselves. They made him a refugee fleeing catastrophe on the eve of World War II and sent him to tear Nazi tanks apart nearly two years before the US joined the war. In the following decades, Superman's mostly Jewish writers, artists, and editors continued to borrow Jewish motifs for their stories, basing Krypton's past on Genesis and Exodus, its society on Jewish culture, the trial of Lex Luthor on Adolf Eichmann's, and a future holiday celebrating Superman on Passover. A fascinating journey through comic book lore, American history, and Jewish tradition, this book examines the entirety of Superman's career from 1938 to date, and is sure to give readers a newfound appreciation for the Mensch of Steel!
Flatscreen
“OMFG, I nearly up and died from laughter when I read Flatscreen. This is the novel that every young turk will be reading on their way to a job they hate and are in fact too smart for.” —Gary Shteyngart, author of Super Sad True Love Story Indie-lit star and Faster Times editor Adam Wilson delivers the gleefully absurd, effortlessly heartwarming story of one young man’s struggle to shake off the listless, sexless, stoned mantle of suburban teenage life and become something better. Fortunately (maybe) for Eli, his apathetic quest finds a catalyzing agent in one Mr. Seymour J. Kahn, a paraplegic sex addict and two-bit silver screen star who initiates a mad decent into debasement and (of course) YouTube stardom—a transformation from which there will be no going back.
Emergency Management and Social Intelligence
For effective preparedness, emergency managers must comprehend how a disaster impacts not only the physical infrastructure of the affected community but also the population. They must understand how the people interact with one another, how they interact with government, and how they react to the disaster event. In other words, they must have socia
Quantitative Corporate Finance
This textbook presents a comprehensive treatment of the legal arrangement of the corporation, the instruments and institutions through which capital can be raised, the management of the flow of funds through the individual firm, and the methods of dividing the risks and returns among the various contributors of funds. Now in its third edition, the book covers a wide range of topics in corporate finance, from time series modeling and regression analysis to multi-factor risk models and the Capital Asset Pricing Model. Guerard, Gultekin and Saxena build significantly on the first edition of the text, but retain the core chapters on cornerstone topics such as mergers and acquisitions, regulatory...
Beyond Education
A bold call to deromanticize education and reframe universities as terrains of struggle between alternative modes of studying and world-making Higher education is at an impasse. Black Lives Matter and #MeToo show that racism and sexism remain pervasive on campus, while student and faculty movements fight to reverse increased tuition, student debt, corporatization, and adjunctification. Commentators typically frame these issues as crises for an otherwise optimal mode of intellectual and professional development. In Beyond Education, Eli Meyerhoff instead sees this impasse as inherent to universities, as sites of intersecting political struggles over resources for studying. Meyerhoff argues th...
Travel Medicine
* Unique and rare insights into the behind-the-scenes world of travel medicine including personal stories of both successes and failures from practitioners * Studies the development of Travel Medicine as a new discipline in response to the overwhelming interest in travel and its ramifications for health * Provides a history of the International Society of Travel Medicine
