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A comunicação dos marginalizados nas rupturas democráticas
Na última década, um processo de rupturas democráticas tem tomado vários países pelo mundo. Uma crescente onda com um ideário neoliberal extremo, apoiado por grupos hegemônicos de direita e extrema direita, tem gerado um desmonte acelerado de políticas sociais. De outro lado, as comunidades à margem desse segmento formam redes comunicativas de resistência e ativismos, para atuarem em suas pautas como grupos de pressão na arena política, com múltiplas expressões culturais.
O Poder da Empatia: Comunicação e Marketing Cultural em Cenários de Negócios
Identidade, essencialismo estratégico e cultura popular a serviço da comunicação mercadológica de produtos, bens e serviços. O livro O poder da empatia: comunicação e marketing cultural em cenários de negócios convida o leitor a uma viagem fascinante ao Festival Folclórico de Parintins, no coração da Amazônia, onde empresas como a Coca-Cola procuram associar sua marca ao duelo centenário entre os bois-bumbás Garantido e Caprichoso com objetivo de estabelecer uma relação de afetividade com seu público consumidor. A análise desta busca das organizações para gerar envolvimento das comunidades com seus produtos e converter as manifestações culturais em objetos de negócio é feita pelo prisma da Folkcomunicação e do Folkmarketing, ambas teorias do campo da comunicação genuinamente brasileiras. Boa viagem!
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50 Cases in Clinical Cardiology
This book provides postgraduate trainees with 50 real clinical cardiology cases. Divided into fourteen sections, several cases are presented under each category covering various disorders of the cardiac system, including congenital heart diseases, aortic valve diseases, pulmonary diseases, ECG abnormalities, cardiac arrhythmias, coronary artery disease and much more. Beginning with a brief history and findings based on physical examination, each case then includes analytical discussion on bedside investigations and proposals for treatment. Authored by a recognised expert in the field, this practical book is highly illustrated with echocardiographic, radiographic and electrocardiographic data. Key points Presents 50 real clinical cardiology cases Covers numerous disorders of the cardiac system Authored by recognised cardiologist Includes more than 217 images, illustrations and tables
A Brief History of Brazil
Praise for the previous edition: ..".[a] concise and interesting account of the histor[y] of Brazil..."--American Reference Books Annual
Environmental Psychology
This textbook provides a clear and comprehensive introduction to the rapidly expanding field of environmental psychology. The authors start with a review of the history of environmental psychology, highlighting its interdisciplinary nature. They trace its roots in architecture, ecology and geography, and examine the continuing relationship of these subjects to the psychological tradition. The book then moves through key contemporary lines of research in the field, contrasting models from perception and cognition, such as those of Gibson and Brunswick, with major social psychological approaches as represented by Lewin, Barker and others. The book concludes with an analysis of the most promising areas of research and practice
Mort Cinder
Alberto Breccia is recognized as one of the greatest international cartoonists in the history of comics and Mort Cinder is considered one of his finest achievements. Created in collaboration with the Argentine writer Héctor Germán Oesterheld, best known in the U.S. for his politically incendiary sci-fi masterpiece, the Eisner Award-winning The Eternaut, Mort Cinder is a horror story with political overtones. This episodic serial, written and drawn between 1962–1964, is drawn by Breccia in moody chiaroscuro. The artist’s rubbery, expressionistic faces capture every glint in the eyes of the grave robbers, sailors, and slaves that populate these stories; while the slash of stripes of prisoners’ uniforms, the trapeziums of Babylon, and more create distinct and evocative milieus.
Limnology Now
Limnologists from many different countries have contributed to this volume which offers the current knowledge, present objectives and future perspectives of the most important issues in modern Limnology. The book stresses in particular the role of inland waters as a link between the continental, or terrestrial, and the oceanic parts of the biosphere; it will be of great value to all limnologists, ecologists and environmental scientists.
