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Temel Pratik Cerrahi
Temel Pratik Cerrahi
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
The Remaking of Republican Turkey
Drawing on a diverse array of published and archival sources, Nicholas L. Danforth synthesizes the political, cultural, diplomatic and intellectual history of mid-century Turkey to explore how Turkey first became a democracy and Western ally in the 1950s and why this is changing today.
The Republic of Love
Focusing on three entertainers who have become national icons Martin Stokes offers a portrait of Turkish identity that is very different from the official version of anthems and flags. In particular, he discusses how a Turkish concept of love has been developed through the work of the singers and the public reaction to them.
Human-Computer Interaction: Interaction Modalities and Techniques
The five-volume set LNCS 8004--8008 constitutes the refereed proceedings of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, NV, USA in July 2013. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers in the thematic area of human-computer interaction, addressing the following major topics: speech, natural language and auditory interfaces; gesture and eye-gaze based Interaction; touch-based interaction; haptic interaction; graphical user interfaces and visualisation.
Physiotherapeutic Management of Patellofemoral Pain
Patellofemoral pain is a chronic and restrictive syndrome that affects a quarter of the general population. The main reason for the difficulty in coping with pain is that its etiology is multifactorial. Most of the patellofemoral pain management consists of conservative treatment and physiotherapeutic applications among them. Effective pain management requires the ability to decide the most appropriate treatment program for the case. This ability is only possible with a comprehensive assessment and an accurate and adequate evaluation requires sufficient knowledge about patellofemoral anatomy, biomechanics, and pathophysiology.The fact that physiotherapy methods used frequently in clinics for...
A Student Grammar of Turkish
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
The Greedy Bastard Diary
'I still feel somewhat nervous encroaching on the Palin territory of writing a travel diary based on a journey... thought it is true, I reason, that all the Pythons have been involved in documentaries. So this must be a Python thing. What is this urge to probe and examine by ex-comedians? Are they tired of dressing up as women? Surely not.' - Eric Idle The man who brought you the anthems 'Always look on the bright side of life' and 'Sit on my Face and Tell me That You Love Me' shows his naughty bits - and much more! As he crossed the US on The Greedy Bastard Tour, Eric Idle kept a diary on the Monty Python website updating fans with his experiences, insights and observations. Inspired by those blogs, THE GREEDY BASTARD DIARY is an honest, hysterical and moving book - part travelogue, part memoir - that chronicles those 80 days on the road, offering Idle's thoughts on his career, personal life and the country he now calls his home. Reflective, ironic, and stamped with his renowned wit, this illuminating work takes readers on a personal tour with the legendary star and offers an intimate, close-up look inside the man as never before.
