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XXIX Congreso Internacional de Marketing AEMARK 2017 Sevilla
Para el Área de Marketing del Departamento de Administración de Empresas y Marketing de la Universidad de Sevilla, es un honor y un privilegio organizar, junto con AEMARK, el XXIX Congreso Internacional de Marketing AEMARK 2017. Es la primera vez que el término «internacional» se incorpora al título del Congreso. A destacar la relevancia que el Congreso pretende conferir a los jóvenes doctorandos que inician su carrera académica y profesional en el dominio del marketing, y también a los investigadores séniores y editores de prestigio internacional invitados. Mantener e intensificar las relaciones personales y profesionales de todos los congresistas es una prioridad que asumime como tal; solo así cabe garantizar en toda su esencia el éxito del Congreso.
XXV Congreso Nacional de Marketing. Aemark 2013
Da testimonio del esfuerzo de la comunidad académica por poner en común y debatir los trabajos de investigación que se realizan en el área de Comercialización e Investigación de Mercados. En la obra en papel se presenta un resumen de cada trabajo cuyo texto íntegro podrá ser consultado en soporte digital que acompaña al libro. En esta edición del congreso se han presentado 177 ponencias y trabajos en curso. Los 122 trabajos que se recogen en este libro de actas, son los que han resultado seleccionados a través del proceso de evaluación con doble revisión. Sin duda, toda esta producción científica y el esfuerzo de evaluación asociado a la misma, es un buen indicador de la madurez del Área de Comercialización e Investigación de Mercados en las Universidades Españolas. Efectivamente, existe un elevado reconocimiento de esta labor investigadora, tanto a nivel nacional como internacional, permitiendo que los trabajos defendidos en Congresos como el que nos ocupa, constituyan un preámbulo de futuras publicaciones en revistas de impacto académico.
Pragmatic Markers in Oral Narrative
This book presents the multifunctional nature of pragmatic discourse markers in English and Catalan oral narratives from the point of view of text linguistics and contrastive analysis. It is argued that English and Catalan markers are distributed and operate differently at four different levels in the varied discourse structures of the text, i.e. at the ideational, the rhetorical, the sequential, and the inferential levels. The results confirm the distinctions in functional-systemic levels, and indicate that the nature of the two languages has a direct influence on the presence and nature of markers in the texts. The study is built up on a corpus of English and Catalan elicited narratives of native speakers, adopting the sociolinguistic "Labovian" framework adapted to the situation of educated adults.The study results in a better understanding of the contribution of pragmatic markers to the organization and the interpretation of oral texts, bringing insights from relevance and cognitive approaches to text structure, and moving from descriptive to theoretical levels of analysis and discussion.
Some Ether
Winner of a "Discovery"/The Nation Award Winner of the 1999 PEN/Joyce Osterweil Award for Poetry Some Ether is one of the more remarkable debut collections of poetry to appear in America in recent memory. As Mark Doty has noted, "these poems are more than testimony; in lyrics of ringing clarity and strange precision, Flynn conjures a will to survive, the buoyant motion toward love which is sometimes all that saves us. Some Ether resonates in the imagination long after the final poem; this is a startling, moving debut."
XXII Congreso Nacional de Marketing 2010. Aemark en Santander
Este libro recoge las ponencias y trabajos en curso presentados en el XXII Congreso Nacional de Marketing 2010 organizado por la Universidad de Oviedo y AEMARK. Da testimonio del esfuerzo de la comunidad académica por poner en común y debatir los trabajos de investigación que se realizan en el área de Comercialización e Investigación de Mercados. En la obra en papel se presenta un resumen de cada trabajo cuyo texto íntegro podrá ser consultado en soporte digital que acompaña al libro. Para esta XXII edición del Congreso Nacional de Marketing se han enviado 156 ponencias y trabajos en curso, distribuidos en 17 áreas temáticas. Finalizado el proceso de evaluación, se han aceptado ...
My Feelings
A daring and intimate new book by the poet and memoirist Nick Flynn, "a champion of contemporary American poetry" (Newpages) . . . the take from his bank jobs, all of it will come to me, if I can just get him to draw me a map, if I can find the tree, if I can find the shovel. And the house, the mansion he grew up in, soon a lawyer will pass a key across a walnut desk, but even this lawyer will not be able to tell me where this mansion is. —from "Kafka" In My Feelings, Nick Flynn makes no claims on anyone else's. These poems inhabit a continually shifting sense of selfhood, in the attempt to contain quicksilver realms of emotional energy—from grief and panic to gratitude and understanding.
Computers and Translation
Designed for translators and other professional linguists, this work attempts to clarify, explain and exemplify the impact that computers have had and are having on their profession. The book concerns machine translation, computer-aided translation and the future of translation and the computer.
Land of Cockaigne
A novel written as a sharp parable of American society, addressing love, purpose, discrimination, and poverty. In Jeffrey Lewis’s novel, the Land of Cockaigne, once an old medieval peasants’ vision of a sensual paradise on earth, is reimagined as a plot on the coast of Maine. In efforts to assuage their grief over their son’s death and to make meaning of his life, Walter Rath and Catherine Gray build what they hope will be a version of paradise for a group of young men from the Bronx. As Walter and Catherine work to reinvent this land, formerly a summer resort, the surrounding town of Sneeds Harbor proves resistant. The residents’ well-meaning doubts lead to well-hidden threats, and ...
The Phonology of Coronals
This study investigates the phonological behavior of coronal consonants, i.e. sounds produced with the tip or blade of the tongue. The analysis draws on data from over 120 languages and dialects. A definition of coronality is proposed that rejects the current view holding that palatals are positively marked for this feature. The feature [coronal] is assumed to be privative; the natural class of noncoronals is captured with the feature [peripheral], which dominates [labial] and [velar] in feature geometry. The book contains a detailed examination of the phonological patterning of segments belonging to each of the six coronal subplaces (i.e. interdental, dental, alveolar, retroflex, palatoalve...
