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The $100 Billion Allowance
"A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds of today's youth population." -Roy Edmondson, Presence and Publicity Director, Levi Strauss & Co. "Elissa Moses's book does the best job I've ever seen of breaking down, bite by bite, a look at teen culture in a range of countries and across a range of industries. A bible for anyone doing business targeting global youth." -Marian Salzman, Worldwide Director, Brand Futures Group "Insights from The $100 Billion Allowance have already helped Philips better connect to global youth." -Cor Boonstra, President, Royal Philips Electronics N.V. ...
Pedagogies of Globalization
In this ground-breaking book, Joel Spring examines globalization and its worldwide effects on education. A central thesis is that industrial-consumerism is the dominant paradigm in the integration of education and economic planning in modern economic security states. In the twenty-first century, national school systems have similar grades and promotion plans, instructional methods, curriculum organization, and linkages between secondary and higher education. Although there are local variations, the most striking feature is the sameness of educational systems. How did this happen? How was education globalized? Spring explains and analyzes this phenomenon and its consequences for human life an...
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of ma...
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. Thi...
What Makes Kids Kick
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Outreach Services in Academic and Special Libraries
Outreach Services in Academic and Special Libraries examines the creation and delivery of outreach programs designed to promote awareness of the library by meeting the information needs of underserved or uninformed patrons. This book contains the experiences of academic and special librarians who describe a wide array of successful outreach programs that are in place throughout the country. This valuable tool introduces professional librarians and library science students and faculty to current and highly innovative models of outreach services implemented in a variety of academic and special library settings.
Tuned in and Fired Up
What can teachers do to inspire their students? In this book, Sam Intrator provides detailed portraits of powerful learning episodes in a high school classroom and suggests numerous practical ideas to help teachers cultivate their own seemingly magical learning moments.
Ageism in Youth Studies
Ageism is prevalent in a great deal of current scholarship in the social sciences as scholars fault youth for being delinquent or politically apathetic. Researchers ignore young people’s actual voices, despite their leadership in recent global uprisings, some of which unseated entrenched dictators. Neoliberalism must be exposed in its focus on youth sub-cultures and styles rather than economic barriers caused by growing inequality and rising youth unemployment rates. Ageism in Youth Studies also discusses the debate about “Generation We or Me” and if Millennials are narcissistic. Resources about global youth studies are included, along with the results of the author’s surveys and interviews with over 4,000 young people from 88 countries.
Educating the Consumer-citizen
In Educating the Consumer-Citizen: A History of the Marriage of Schools, Advertising, and Media, Joel Spring charts the rise of consumerism as the dominant American ideology of the 21st century. He documents and analyzes how, from the early 19th century through the present, the combined endeavors of schools, advertising, and media have led to the creation of a consumerist ideology and ensured its central place in American life and global culture. Spring first defines consumerist ideology and consumer-citizen and explores their 19th-century origins in schools, children's literature, the commercialization of American cities, advertising, newspapers, and the development of department stores. He...
Youth Rising?
Over the last decade, "youth" has become increasingly central to policy, development, media and public debates and conflicts across the world – whether as an ideological symbol, social category or political actor. Set against a backdrop of contemporary political economy, Youth Rising? seeks to understand exactly how and why youth has become such a popular and productive social category and concept. The book provocatively argues that the rise and spread of global neoliberalism has not only led youth to become more politically and symbolically salient, but also to expand to encompass a growing range of ages and individuals of different class, race, ethnic, national and religious backgrounds....
