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Reprint of the original, first published in 1859.
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In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual...
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In Successful (Happy) Lawyering, authors Lee K. Broekman and Judith Gordon invite practicing and aspiring attorneys to take a close look at their definitions of success. How do we achieve success and balance in both our professional and personal lives? How do we reap the rewards of a successful law practice without developing unhealthy habits and hurting personal relationships along the way? To have it all—...
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