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Extensão: a universidade plugada na comunidade
A segunda edição do livro conta com colaboração de grandiosos extensionistas da UFGD, UFC, UEG, UFU, UESC, UCDB e UEMS, eles escreveram a partir de suas experiências, reafirmando em seus capítulos como a universidade se encontra plugada na comunidade em suas respectivas territorialidades, geograficamente distantes, mas que mantêm o mesmo da temática exposta neste livro e o da extensão universitária, são abordados por áreas temáticas da extensão à Educação, Comunicação, Meio Ambiente, Tecnologia e Produção, o objetivo é a propagação deste rico conteúdo de forma gratuita, disseminando os conhecimentos trazidos aqui e reafirmando a importância da extensão universitária, não como assistencialismo, mas como plugue direto da universidade para os anseios das comunidades, bem como para sua autossuficiência
Digital Marketing Excellence
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for r...
Life After Television
/GILDER TV is dead, asserts bestselling author George Gilder, in this work hailed by Publishers Weekly as "an exciting, visionary glimpse into the future". Gilder explains why the TV set will soon be replaced by a telecomputer, connected to a nationwide fiberoptic network, that will completely revolutionize the way we do business
eMarketing eXcellence
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to ...
Guidelines for Using the Delphi Technique to Develop Habitat Suitability Index Curves
The Delphi technique is one method used for combining the knowledge and opinions of a group of experts. The primary characteristic of Delphi is anonymity; correspondece is the communication mode normally used. The concept is based on the premises that opinions of experts are justified as input to decisionmaking where absolute answers are unknown, and a consensus of experts will provide a more accurate response to a question than a single expert. The guidelines presented are for using the Delphi technique to develop habitat Suitability Index (SI) curves. SI curves are often used with the Habitat Evaluation Procedures and are necessary components of the Instream Flow Incremental Methodology. The Delphi technique is not a replacement for scientific methods traditionally used to gather information for SI curve development, but it offers an option that should be considered when SI curves or data for developing needed SI curves are unavailable.
Family Business Governance
While every family business is unique, embracing systematic governance processes can help any family business achieve goals shared by virtually all: orderly decision-making, peaceful continuity, and the freedom to make decisions based on the highest and best purposes of both the business and the family.
Making and Breaking the Grid, Third Edition
Take your design work to the next level with Making and Breaking the Grid: A Graphic Design Layout Workshop (Third Edition), the essential easy-to-use guide for designers working in every medium. With over 150,000 copies in print, this new edition makes a classic text relevant to a new generation of designers. Updates include: A cross-cultural inclusive re-envisioning of design history related to the grid, including alternative approaches to layout Expanded discussion of grid use in interactive, UX/UI scenarios Greater equity in the representation of design work by women and BIPOC designers Grids are the most basic and essential forms in graphic design—and they can be the most rigid. This ...
Leveraging Mobile Media
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Queer Theory and Social Change
Queer Theory and Social Change argues that there is a crisis within Queer theory over whether or not its theories can actually deliver change. Max Kirsch presents a challenging alternative to the current fascination with post-modern analyses of identity, culture, and difference. It emphasizes the need for a discussion of the importance of communities and the role of globalization on queer movements.
