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Entrepreneurship
From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey.
Organizational Behavior
Organizational Behavior: A Critical-Thinking Perspective, by Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray, provides insight into OB concepts and processes through a first-of-its kind active learning experience. Thinking Critically challenge questions tied to Bloom’s taxonomy appear throughout each chapter, challenging students to apply, analyze, and create. Unique, engaging case narratives that span several chapters along with experiential exercises, self-assessments, and interviews with business professionals foster students’ abilities to think critically and creatively, highlight real-world applications, and bring OB concepts to life.
Introduction to Business
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
Organizational Behavior
Why does organizational behavior matter - isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications and best practices, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop their managerial skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new Second Edition provides students with a fun, hands-on introduction to the fascinating world of OB.
Management
Management, Third Edition introduces students to the planning, organizing, leading, and controlling functions of management with an emphasis on how managers can cultivate an entrepreneurial mindset. The text includes 34 cases profiling a wide range of companies including Lululemon, Nintendo, Netflix, Trader Joe’s, and the NBA. Authors Christopher P. Neck, Jeffrey D. Houghton, and Emma L. Murray use a variety of examples, applications, and insights from real-world managers to help students develop the knowledge, mindset, and skills they need to succeed in today’s fast-paced, dynamic workplace. This title is accompanied by a complete teaching and learning package.
Entrepreneurship Vantage Shipped Access Card
Affordable online platform includes textbook content and helps you study Entrepreneurship: The Practice and Mindset, Second Edition - Vantage Digital Option is a learning and reading platform that makes it easier to understand your course material so you can get a better grade. It blends short, interactive multimedia activities with examples and presents them in easy-to-read sections of content from Entrepreneurship: The Practice and Mindset, Second Edition by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray. The short quizzes with guided feedback let you know where to focus your precious study time. Key Features Affordable value: access to quality learning tools at a wallet-friendly p...
Entrepreneurship
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