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Public Relations
The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.
End of the Terraces
This book analyzes the transformation of English football in the 1990s. In so doing, it provides a comprehensive account of football culture in contemporary Britain that not only contributes to the study of the sport but also sheds wider light on recent transformations in British society.Although the author draws on past writings on football, the scope and analytic focus of the book are original. Starting with a theoretical and historical framework, Anthony King goes on to examine the organic political and economic developments of the last thirty years which put the big city clubs in a position to effect a division from the rest of the league. By the mid-1980s football faced both economic and crowd control crises which began to affect the consumption of the game. The End of the Terraces looks at those who implemented the changes, the new business class, and those who have been most affected—the fans.
Motivation in Work Organizations
For more than twenty years, Edward E. Lawler III has had worldwide influence in the areas of management and organization design. This landmark book, one of the most-cited volumes on the topic of motivation in the workplace, defines Lawler's basic philosophy: in order to have effective organizations, we must understand how to motivate and encourage effective individual performance. Time-tested theories have been the basis for nearly all of Lawler's subsequent work in the areas of pay and reward systems, employee involvement, organization design, and organizational change. In his new introduction to this classic edition, he shows how his original emphasis on work design and reward systems is especially relevant to the current emphasis on creating high performance work organizations through new organization design and management approaches. Lawler's theories continue to help us understand the world around us today, forming the basis for many successful managerial practices found in today's workplace, and continue to prove that no matter what organization design or approach is used, it cannot succeed if it fails to motivate employees to perform well.
Business & Management Practices
Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
Phthalocyanines
Up-to-date and written by leading experts, this book is unique in a rapidly expanding field. It provides in-depth discussions and descriptions of the materials, electronic properties and applications of phthalocyanines. Aspects of phthalocyanines covered include * synthesis * polymer aspects * electronic spectroscopy * excited state chemistry and physics * chemical sensors * biological aspects (e.g. photodynamic therapy of cancer) The numerous tables, chemical structures, and references are particularly handy source materials for both the novice and experienced researcher and industrial practitioner interested in phthalocyanines.
Customer Loyalty Programmes and Clubs
In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen Butscher has reviewed the developments that have taken place since his original successful step-by-step guide was published and now includes 'pricing for customer loyalty' and 'e-loyalty' along with extra case studies. He takes you through all the necessary stages to research, plan and launch a programme that builds and develops the relationship between you and your customers, and emphasises value measurement and selection of the right benefits, enabling you to integrate the loyalty programme into every part of your organization. Customer Loyalty Programmes and Clubs includes case studies from some of the most successful companies, including Volkswagen Club, Kawasaki Riders Club, Swatch the Club, Porsche and many more.
The Arab State
It has often been argued that Arab states are arbitrary political creations, lacking historical or present legitimacy. This book, first published in 1990, provides a different picture of ‘the Arab state’, drawing on historical, economic, philosophical and sociological perspectives to give a balanced and convincing view of the complex reality of contemporary Arab politics. The contributors, from the Arab countries, from Europe and the United States, investigate the roots of the nation state in the Arab world, evaluating in particular the economic bases of individual states. They discuss the evolution of Arab societies and the way this is reflected in different states, and examine the problems of domestic and international integration in the Arab context. Original and comprehensive in its findings, this is an essential text on the fundamental political structure of the Arab world. Its interdisciplinary breadth makes possible an entirely new reading of the political reality of the Middle East.
Fermented Beverage Production
An essential resource for any company producing or selling fermented alcoholic beverages. It provides a practical overview of production, focusing on concepts and processes pertinent to all fermented alcoholic beverages, as well as those specific to a variety of individual beverages.
Plant Evolution in the Mediterranean
This timely and comprehensive update of the original text integrates a diverse and scattered literature to produce a synthetic account of Mediterranean plant evolutionary ecology. It maintains the accessible style of its previous version whilst incorporating recent work in the context of a new structural framework.
