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Strategies of Adaptation in Tourist Communication
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism
The authoritative reference to bone diseases and disorders of mineral metabolism, revised and updated Now in its ninth edition, The Primer on the Metabolic Bone Diseases and Disorders of Mineral Metabolism offers an updated and comprehensive guide to bone and mineral health. Since it was first published 30 years ago, the Primer has become the leading reference on the topic. With contributions from noted experts, the text explores basic biological factors of healthy development and disease states and makes the information accessible for clinical interventions. The ninth edition provides concise coverage of the widest possible spectrum of metabolic bone diseases and disorders of mineral metabo...
Identities Across Media and Modes
The recognition that identity is mutable, multi-layered and subject to multiple modes of construction and de-construction has contributed to problematizing the issues associated with its representation in discourse, which has recently been attracting increasing attention in different disciplinary areas. Identity representation is the main focus of this volume, which analyses instances of multimedia and multimodal communication to the public at large for commercial, informative, political or cultural purposes. In particular, it examines the impact of the increasingly sophisticated forms of expression made available by the evolution of communication technologies, especially in computer-mediate...
Ravenna and the Traditions of Late Antique and Early Byzantine Craftsmanship
In the last twenty years scholarship on late antique and early medieval Ravenna has resulted in a certain number of publications mainly focused on the fields of architecture, mosaics and archaeology. On the contrary, much less attention has been paid on labour – both manual and intellectual – as well as the structure of production and objects derived from manufacturing activities, despite the fact that Ravenna is the place which preserves the highest number of historical evidence among all centres of the late Roman Mediterranean. Its cultural heritage is vast and composite, ranging from papyri to inscriptions, from ivories to marbles, as well as luxury objects, pottery, and coins. Starting from concrete typologies of hand-manufactured goods existing in the Ravennate milieu, the book aims at exploring the multifaceted traditions of late antique and early Byzantine handicraft from the fourth to the eighth century AD. Its perspective is to pay attention more on patronage, social taste, acculturation, workers and the economic industry of production which supported the demand, circulation and distribution of artefacts, than on the artistic evaluation of the objects themselves.
Travel Italia!
Travel Italia is a must-have gift for anyone interested in Italy or in the art and design of the poster. Organised by region, it features Italy's foremost tourist destinations by drawing on an unparalleled collection of over 150 vintage posters and paintings from 1920 through 1960 commissioned by the Italian National Tourism Agency. Each vibrantly coloured, hand-rendered poster design features a particular destination, ranging from the main art cities (such as Florence and Bologna) to lesser known alpine jewels (such as Cadore and Dobbiaco). Commissions for poster art creation were given to well-known artists of the time, such as Mario Puppo, A.M. Cassandre, and Mario Borgoni, among others, and many of their dazzling works are featured in these pages.
