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Recursos humanos en investigación y desarrollo. Universidades y CSIC
Recursos humanos en investigación y desarrollo.--V.2.
Knowledge Management for Corporate Social Responsibility
In a changing and complex environment currently facing the main challenges of sustainable development, effective management of knowledge, intellectual assets, organizational learning, and talent management are the basis for social innovation and new ways of competition. In this sense, management and business practice are incorporating social and environmental demands made by all types of stakeholders to improve business decisions and strategies. Knowledge Management for Corporate Social Responsibility provides research exploring the theoretical and practical aspects of linking firm profitability, social development, and natural environment in respect to business management practices. Featuring coverage on a broad range of topics such as employer branding, intellectual capital, and organizational performance, this book is ideally designed for business professionals, small business owners, entrepreneurs, academicians, researchers, and business students.
Between the Maternal Aegis and the Abyss
Rosalia de Castro (1837-85) wrote five volumes of poetry before succumbing to cancer of the uterus at the age of forty-eight. While she is perhaps best known for her more introspective and intimate poetry, Castro's mature works are also highly feminist and political in thematic orientation. This book examines the fascinating system of poetic techniques Castro employs in her works to link the compelling issues surrounding femaleness and identity- both national and individual- to the construction of a system of gendered symbolic language that has been vastly understudied by contemporary scholars.
Alforja
Un completo análisis de los sectores de la distribución y producción de gran consumo. Estudio de los sectores alimentarios y de sus canales de distribución: hipermercados, supermercados, discount, cash & carries...
Business Improvement Districts
Initiated and governed by property or business owners under the authorization of state and local governments, business improvement districts (BIDs) have received a very mixed reception. To some, they are innovative examples of self-governance and public-private partnerships; to others, they are yet another example of the movement toward the privatization of what should be inherent government responsibilities. Among the first books to present a collection of scholarly work on the subject, Business Improvement Districts: Research, Theories, and Controversies brings together renowned leaders in the field to compile the highest-quality theoretical, legal, and empirical studies into one comprehen...
Panorámica del marketing
Panorámica del marketing es un libro completo y breve sobre lo que es el marketing en sus esencias. Hace hincapié en cómo encajan las nuevas tecnologías en sus estructuras fundamentales y ofrece una visión global de las técnicas más utilizadas y emergentes del marketing digital así como de los nuevos oficios en este ámbito. Se trata de una obra ideal para los que no pertenecen al mundo del marketing. Es igualmente útil para los que quieren ordenar ideas con el objetivo de obtener beneficios haciendo uso de un concierto que invita a desarrollar estrategias coherentes. En estas páginas también se realiza un vuelo rasante sobre la investigación de mercados, las posibilidades sobre cómo utilizarla para acertar en las decisiones de marketing y mejorar las expectativas en los proyectos empresariales de todo tipo.
Treaty Series
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