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PERENCANAAN STRATEGI PEMASARAN
Buku dengan judul Perencanaan Strategi Pemasaran dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Perencanaan Strategi Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang pengenalan pemasaran dan perencanaan strategi, analisis lingkungan eksternal, analisis lingkungan internal, penetapan sasaran pemasaran, strategi pemosisian produk, pengembangan produk dan inovasi, strategi harga, strategi distribusi dan saluran pemasaran, pemasaran digital dan online, strategi pemasaran global, rencana taktik pemasaran, evaluasi dan pengendalian pemasaran, studi kasus pemasaran, tren dan tantangan dalam perencanaan strategi pemasaran di masa depan.
PEMASARAN INOVATIF PADA UMKM
Buku dengan Pemasaran Inovatif pada UMKM dapat selesai disusun dan berhasil diterbitkan. Kehadiran Buku Pemasaran Inovatif pada UMKM ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Ilmu Pemasaran. Sistematika penulisan buku ini diuraikan dalam tiga belas bab yang memuat tentang pemahaman terhadap umkm, dasar-dasar pemasaran inovatif, pentingnya pemasaran inovatif bagi umkm, membangun fondasi strategis pada umkm, media sosial dan pemasaran digital untuk umkm, kemitraan dan jaringan dalam pemasaran inovatif, merencanakan pemasaran inovatif, menilai kinerja pemasaran inovatif, overcoming challenges: strategies for umkm, pemasaran inovatif untuk keberlanjutan bisnis, dinamika pemasaran umkm dalam tren masa depan, mengembangkan kreativitas dalam pemasaran inovatif, dan masa depan pemasaran inovatif pada umkm.
PENGANTAR BISNIS PARIWISATA: Perhotelan, Food and Beverage Service, dan Pengembangan Destinasi Wisata
Buku Pengantar Bisnis Pariwisata ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Bisnis Pariwisata. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang definisi dan konsep dasar bisnis pariwisata, etika dalam bisnis pariwisata, standarisasi penyelenggaraan pariwisata ramah muslim, struktur industri pariwisata, industri perhotelan, industri pelayanan food & beverage, pengembangan destinasi wisata, pemasaran promosi wisata, keamanan dan keselamatan pariwisata, kepuasan pelanggan dalam bisnis pariwisata, perubahan iklim dan dampaknya terhadap bisnis pariwisata, konservasi dan pembangunan berkelanjutan dalam bisnis pariwisata, konservasi dan pembangunan inovasi dalam bisnis pariwisata dan peran pemerintah dalam bisnis pariwisata.
Snatched Up to Heaven for Kids
One morning, Emma wakes up feeling excited about a very special dream. She flies up high through the clouds and comes to a beautiful land called heaven where she has all sorts of adventures. Is this just a dream, or is there something magical about her journey?
Development and Manufacture of Yogurt and Other Functional Dairy Products
While the science of yogurt is nearly as old as the origin of mankind, there have been rapid changes in yogurt development since the turn of the 19th century, fueled by continuing developments in biological sciences. Development and Manufacture of Yogurt and Other Functional Dairy Products presents a comprehensive review of all aspects of yogurt an
Industrial Biotransformations
The completely revised second edition of this user-friendly and application-oriented overview of one-step biotransformations of industrial importance. Based on extensive literature and patent research, this book is unique in arranging each process in a systematic way to allow for easy comparison. All the chapters have been rewritten, with all the processes updated and more than 30 new processes added. Each set of data is accompanied by key literature citations, supported by flow sheets where available, reduced to their significant elements. In addition, an extensive index classified by substrates, products, enzymes, and companies provides direct access to each process, organized according to enzyme class. Biotechnologists, biochemists, microbiologists, process engineers and those working in the chemical and biotechnological industries will find here all the significant parameters characterizing both the biotransformation and the process.
Building State Capability
Governments play a major role in the development process, and constantly introduce reforms and policies to achieve developmental objectives. Many of these interventions have limited impact, however; schools get built but children don't learn, IT systems are introduced but not used, plans are written but not implemented. These achievement deficiencies reveal gaps in capabilities, and weaknesses in the process of building state capability. This book addresses these weaknesses and gaps. It starts by providing evidence of the capability shortfalls that currently exist in many countries, showing that many governments lack basic capacities even after decades of reforms and capacity building effort...
Nanotechnology-COVID-19 Interface
This book highlights the role of nanotechnology concepts in the management of COVID-19 pandemic. The book covers different aspects of the causative agent SARS CoV2 (Severe Acute Respiratory Syndrome Coronavirus-2) and the COVID-19 pandemic with a special emphasis on nanotechnology. It discusses the origin and history of SARS CoV2 and the outbreak of COVID-19 and highlights the geographical mutations in the SARS CoV2 virus genome, providing information about the structural features, antigenicity and the life cycle of SARS CoV2. The book provides an insight into nanotechnology–virology interface and explains how nanomaterials link the gap between the vital phases of SARS CoV2 life cycle and ...
Bootstrapping Democracy
This book investigates participatory budgeting—a mainstay now of World Bank, UNDP, and USAID development programs—to ask whether its reforms truly make a difference in deepening democracy and empowering civil society.
