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Customer Obsessed
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but a recent IDC report shows that it accounts for less than three percent of total IT spending; why are so many companies neglecting such an enormous asset? This book provides a high-level overview of how the cloud can give you a competitive advantage. You'll learn how to integrate cloud technology into sound customer experience strategy to achieve unprecedented levels of success. More than just a state-of-the-field ...
Channel Excellence
Channel Excellence reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel development and built one of the largest high tech channels in the world. He describes 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. The author's provocative request: Don't confuse your sales model. Sell exclusively direct or exclusively indirect!
Behind the Cloud
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
The Wordsworth Book of First World War Poetry
The First World War was one of seemingly endless and unremitting waste and sacrifice. 'Who will remember, passing through this Gate, The unheroic Dead who fed the guns?' was Siegfried Sassoon's anguished cry for those whose sacrifice seemed futile. Yet eighty years later it is because of Sassoon and his fellow poets - Owen, Rosenberg, Sorley and many others - that we do remember. This new anthology will serve as an introduction to the poetry of that great conflict, and the inclusion of a number of rarely anthologised poets, many from the ranks, as well as anonymous poems and songs, serves to bring a quality of freshness to the selection.
Iterate Or Die
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A Human Algorithm
A groundbreaking narrative on the urgency of ethically designed AI and a guidebook to reimagining life in the era of intelligent technology. The Age of Intelligent Machines is upon us, and we are at a reflection point. The proliferation of fast–moving technologies, including forms of artificial intelligence akin to a new species, will cause us to confront profound questions about ourselves. The era of human intellectual superiority is ending, and we need to plan for this monumental shift. A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and...
Poetry Rebellion
'Galvanises us to notice and care about our glorious natural world, through the words of an army of poets, ancient and modern' – Bel Mooney An anthology of poems to enter the bloodstream and rewild the spirit. As with all life on Earth, the climate emergency, species extinction, ecological disaster, global pandemics, economic collapse, war, genocide and social injustice are all interconnected — how do we face our fears? How do we find the courage to rebel against forces ranged against the Earth? This galvanising collection of poems spans 4,000 years of human history. Ranging from Nikolai Duffy's 'Against Metaphor' and Lord Byron's 'Darkness' to Allen Ginsberg's evocative 'Sunflower Sutra' and Jean 'Binta' Breeze's 'Tweet Tweet'. This book is not just a sanctuary in which to find solace from environmental grief but a manual for psychic resistance in the war against Nature. As Pablo Neruda said, 'Poetry is rebellion.'
Consulting Magazine
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