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CB 2008-2009
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International Marketing
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
The Journals of Dylan Klebold and Eric Harris
This 210 paged book contains both journals written by Dylan Klebold and Eric Harris along with a side by side transcript for easier reading. Both journals span two years leading up to what became America's worst high school shooting in U.S. history of its time. When both teenagers went on a shooting spree at Columbine High School in Littleton, Colorado, killing 13 people and wounding more than 20 others before turning their guns on themselves and committing suicide.Contained in these journals are their plans of how they envisioned killing as many as 500 students, before going on to attack neighbouring homes. As well was as an eerie plan to hijack a jet and crash it in New York. Also included are some of Eric's internet writing and the infamous 'Basement tapes' transcripts partly recorded 30 minutes before their terrible killing spree.
Consumer Behavior
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CB
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Sales Management
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminat...
Staying Ok
Written with the same sensitivity, insight, humour and compassion that marked the record-breaking self-help guide I'm OK,You're OK, leading psychiatrists and pioneers of the revolutionary psychological Transactional Analysis approach, Amy and Tom Harris, reveal how you can stay that way and get the most out of every day of your life.
Restraining Rage
The angry emotions, and the problems they presented, were an ancient Greek preoccupation from Homer to late antiquity. From the first lines of the Iliad to the church fathers of the fourth century A.D., the control or elimination of rage was an obsessive concern. From the Greek world it passed to the Romans. Drawing on a wide range of ancient texts, and on recent work in anthropology and psychology, Restraining Rage explains the rise and persistence of this concern. W. V. Harris shows that the discourse of anger-control was of crucial importance in several different spheres, in politics--both republican and monarchical--in the family, and in the slave economy. He suggests that it played a sp...
Consumer Behavior 2014
Consumer Behavior 2014 assesses how consumer spending is distributed and behaviors that affect spending. This handbook includes presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. (Annual)
Consumer Behaviour
A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
