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Marketing Game
The Marketing Game explores the covert strategies and secrets of the world's most savvy enterprises. The book presents clear and straightforward methods to outsmart a competitor and obtain market dominance. The strategies are principally aimed toward the small entrepreneur and explains, no matter what the nature of the business, how to benefit from the tried and trusted marketing principles of the world's leading multinationals such as Coca-Cola, Procter & Gamble and The Walt Disney Company. Eric Shulz, one of the world's leading marketers, explores many new marketing revelations, including: * Brainstorming techniques proven to be five times more effective at getting great results. * Product positioning and branding strategies that will create a competitive advantage. * The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with customers. * Consumer promotions based on the Three Ingredients of Great Promotions. * The Big Bang Theory for creating sensational special events and promotions.
Decisions about Decisions
Here is the most fundamental question in human life: How do we decide how we decide? We make such decisions all the time. If you trust your doctor, you might decide to follow a simple rule for medical decisions: Do whatever your doctor suggests. If you like someone a lot, and maybe love them, but are not sure whether you want to marry them, you might do this: Live with them first. Some of these strategies are wise. They prevent error. They improve your emotional well-being. Some of these strategies are foolish. They lead you in the direction of terrible mistakes. They prevent you from learning. They might make you miserable. Drawing on and revising previously published essays, Decisions about Decisions explores how people do, and should, make decisions about decisions. It aims to see what they are, to explore how they go right, and see where they go wrong.
The Drive for Knowledge
Paves the way towards a fully-fledged science of human information-seeking by discussing how and why people seek knowledge.
Marketing in the Digital Age
Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a lot to understand in this new high-tech environment - social influencers, contextual digital ads, search engine optimization, paid search, Google Display Network, Facebook, pay-per-click, keyword auctions, programmatic advertising, social media marketing, walled gardens, email marketing, texting, mobile marketing, native advertising, content marketing, Amazon and more.This book is designed to help you understand and make sense of digital marketing innovation and how it integrates with traditional marketing best practices and strategies, creating a framework that will help you develop and execute successful marketing plans in this digital-first world.
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