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Research Handbook of Innovation and Creativity for Marketing Management
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
Creativity Research
Compared to its ‘cousin’ innovation, academic research on creativity has been less well covered in journals and books. This is despite the fact that creativity has a profound role in many different subject disciplines. This book is a unique collection of some of the latest research from a range of leading creativity researchers. Providing a clear understanding of the main concepts, this book: Introduces creativity from an inter-disciplinary perspective Discusses the environmental determinants of creativity development Explores creativity research in the differing disciplines of business, music and education Creativity Research will be of interest and importance to researchers across a variety of subject disciplines, as well as students and practitioners of creativity, innovation and organizational behaviour, amongst others.
Low-Cost, Low-Tech Innovation
Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.
Dynamics of Knowledge Intensive Entrepreneurship
Knowledge intensive entrepreneurship lies at the core of the structural shift necessary for the growth and development of a knowledge based economy, yet research reveals that the EU has fewer young leading innovators, and Europe’s new firms do not adequately contribute to industrial growth. This is especially true in the high R&D intensive, high-tech sectors. This structural malaise, undermining Europe’s growth potential, is well diagnosed, but poorly understood. This volume fills this important gap by exploring new firms that have significant knowledge intensity in their activity and develop and exploit innovative opportunities in diverse sectors. Through an evolutionary and systemic ap...
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Handbook Of The Management Of Creativity And Innovation: Theory And Practice
Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativity and innovation, contributed by a group of European experts from the fields of psychology, education, business, engineering, and law. Adopting an interdisciplinary and intercultural approach, this book offers rich perspectives — both theoretical and practical — on how to manage creativity and innovation effectively in different domains and across cultures.This book appeals to students, teachers, researchers, and managers who are interested in creative and innovative behavior, and its management. Although the authors are from the fields of psychology education, business, engineering, and law, readers from all disciplines will find the coverage of this book beneficial in deepening their understanding of creativity and innovation, and helping them to identify the right approaches for managing creativity and innovation in an intercultural context.
Entrepreneurial Creativity in a Virtual World
The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship.
Leading Issues in Innovation Research
Covers issues such as: developing the right innovative capabilities; how to design for strategic innovation, creativity and discovery; and moving beyond market equilibrium -- Back cover.
WILL A RIVAL'S BETTER QUALITY UI SUDDENLY DESTROY YOUR BUSINESS?
After producing superb software, most companies fail to give adequate attention to making a User Interface (UI) of equal quality for their products, leaving the end-users to play annoying guessing games. Thus, a competitor with a similar product but with a higher quality UI can quickly decimate its rivals before they can react. When Google was incorporated in September 1998, it was operating from a two-car garage; four months later, PC Magazine named Google as the best search engine. In the US, Google is used about 67 percent of the time for on-line searches. Within two months after its release, Apple sold 125,000 iPods, in less than two years one million, and by Christmas season 2005 a mill...
Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
In todays interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
